Customer Relations Manager

Care Concern Group; Melton Mowbray; On-site; GBP 24,000 - 40,000; Full time

Job summary

The Amwell Care Home, part of Care Concern Group, seeks a Customer Relations Manager to lead warm, informative engagement with families in Melton Mowbray. You’ll guide families through care options, tours, and admissions while nurturing local partnerships to grow the home’s profile.

This role emphasizes high energy, relationship-building, and a results-driven approach to converting enquiries into admissions. Competitive salary plus performance bonus supports your success.

Qualifications

• Excellent communicator with warmth and professionalism.
• Strong local knowledge of Melton Mowbray and surrounding area.
• Experience in sales, customer service or family liaison roles; care sector helpful.
• Highly organised, proactive and comfortable managing schedules.
• IT literate with experience using CRM systems and reporting dashboards.

Responsibilities

• Be the first point of contact for families, providing expert guidance with warmth and professionalism.
• Build strong local knowledge and networks to connect families to the care they need.
• Conduct engaging, personalised tours of the home, showcasing services, facilities, and community.
• Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
• Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
• Support marketing initiatives, community engagement, and local partnerships to raise awareness of the home.
• Track and manage enquiries effectively, providing insights to improve conversion and service delivery.

Skills

Excellent communication

Local Melton Mowbray knowledge

Sales & customer service

Organised & proactive

IT literacy & CRM

Tools

CRM systems

Reporting dashboards

Job description

Our private, luxury care home is in the beautiful market town of Melton Mowbray. We offer Residential, Dementia, Nursing & Respite care for 88-residents.

Customer Relations Manager | Melton Mowbray | 40 hours per week | Up to £40,000 per annum + bonus (Depending on experience)

Are you a personable, high-energy professional with a talent for building meaningful relationships? Do you thrive on helping people make important decisions with reassurance, clarity, and empathy?

We’re looking for a Customer Relations Manager to represent our exceptional care home in Melton Mowbray, you’ll ensure to provide a warm, welcoming, and informative experience for families seeking residential care for their loved ones.

This role combines proactive and reactive customer engagement. You’ll be the first point of contact for enquiries, guiding families through one of the most important decisions of their lives with professionalism and compassion. You’ll also actively build the profile of the home in the local community by developing strong relationships with key referral sources, networking with prospective resident groups, and identifying opportunities for new business.

While experience within the care sector is not essential, you must be high-energy, target-driven, and passionate about delivering exceptional customer service. Your ability to convert enquiries into admissions, combined with your proactive approach to generating new business, will be central to achieving sales targets.

Locations covered: 55 Asfordby Rd, Melton Mowbray LE13 0HN

Reporting to: Regional Director

What You’ll Be Doing:

• Be the first point of contact for families, providing expert guidance with warmth and professionalism.
• Build strong local knowledge and networks to connect families to the care they need.
• Conduct engaging, personalised tours of the home, showcasing services, facilities, and community.
• Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
• Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
• Support marketing initiatives, community engagement, and local partnerships to raise awareness of the home.
• Track and manage enquiries effectively, providing insights to improve conversion and service delivery.

Why join us:

This role is more than just a customer-facing position it’s a chance to genuinely support families at one of the most important moments in their lives. You’ll join a supportive, values-led team with a competitive salary of £40,000 and OTE of £6,500. Full training and ongoing support will help you excel, while working across the community allows you to make a wider impact.

What we’re looking for:

• Excellent communicator with a warm, confident, and professional manner.
• Strong local knowledge of Melton Mowbray & the wider area, ideally with established networks.
• Experience in sales, customer service, or family liaison roles; care sector experience is advantageous.
• Highly organised, proactive, and comfortable managing a dual-site schedule.
• IT literate and confident using CRM systems and reporting dashboards.
• Self-motivated, energetic, and driven to deliver results.
• All appointments are subject to an enhanced DBS check.

Make first impressions count and guide families with confidence.

About Us

The Amwell Care Home is part of Care Concern Group, a family owned, market leading care provider with a strong and growing presence across the United Kingdom. We are committed to delivering high quality care and developing supportive, rewarding workplaces where our teams can thrive.

Our five core values Trust|Respect|Passion|Kindness|Inclusivity are at the heart of everything we do, shaping the care we deliver and the environments we create. If you share these values and want to build or develop your career in care, we would love to hear from you.