Liverpool-Based CRM Campaign Lead: Multi-Channel & Automation

Confidential; Liverpool; Presencial; GBP 32.000 - 46.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous holiday allowance

Company bonus scheme

Employee discount

Additional company benefits

Descripción de la vacante

Confidential in Liverpool is seeking a Senior CRM Executive to own CRM campaigns across channels, build and optimise email campaigns and develop automated customer journeys. You will work with Marketing, Ecommerce and Creative teams to enhance engagement and retention, leveraging behavioural data to create targeted segments.

The role involves hands-on management of CRM initiatives, campaign analysis, A/B testing, and contributing to the wider CRM strategy to improve outcomes.

Formación

• 2+ years' CRM, retention or email marketing experience.
• End-to-end CRM campaign management experience.
• Familiar with marketing automation and segmentation.
• Klaviyo or similar ESP experience preferred.

Responsabilidades

• Manage the end-to-end delivery of CRM campaigns across multiple channels.
• Build, schedule and optimise email campaigns.
• Develop and improve automated customer journeys.
• Create targeted customer segments using behavioural and transactional data.
• Support CRM activity around key trading periods and campaigns.
• Work closely with Marketing, Ecommerce and Creative teams.
• Support customer retention and loyalty initiatives.
• Analyse campaign performance and identify opportunities for improvement.
• Test different audiences, messaging and journeys.
• Help develop the wider CRM and retention strategy.

Conocimientos

CRM campaign management

Email marketing

Marketing automation

Customer segmentation

Automated journeys

Personalisation

Campaign analysis and reporting

A/B testing and optimisation

Herramientas

Klaviyo

Descripción del empleo

Confidential in Liverpool is seeking a Senior CRM Executive to own CRM campaigns across channels, build and optimise email campaigns and develop automated customer journeys. You will work with Marketing, Ecommerce and Creative teams to enhance engagement and retention, leveraging behavioural data to create targeted segments.

The role involves hands-on management of CRM initiatives, campaign analysis, A/B testing, and contributing to the wider CRM strategy to improve outcomes.