CRM Executive / Senior CRM Executive

Zachary Daniels Recruitment; Knowsley; On-site; GBP 28,000 - 36,000; Full time

Job summary

Zachary Daniels Recruitment is recruiting for a CRM Executive/Senior CRM Executive in Liverpool. The role focuses on owning CRM campaigns across multiple channels, building and optimising email campaigns, and developing automated customer journeys to improve engagement and retention.

You will analyse performance data, build customer segments, and collaborate with Marketing, Ecommerce and Creative teams to enhance retention throughout key trading periods.

Qualifications

• 1-2+ years' CRM/retention/email marketing experience required.
• Experience with CRM campaigns, email marketing, segmentation and automated journeys preferred.
• Experience using Klaviyo or similar CRM/ESP beneficial.

Responsibilities

• Manage end-to-end delivery of CRM campaigns across multiple channels.
• Build, schedule and optimise email campaigns.
• Develop and improve automated customer journeys.
• Create targeted customer segments using behavioural and transactional data.
• Support CRM activity around key trading periods and campaigns.
• Collaborate with Marketing, Ecommerce and Creative teams.
• Support retention and loyalty initiatives.
• Analyse campaign performance and identify opportunities for improvement.
• Test different audiences, messaging and journeys.

Skills

CRM campaigns

Email marketing

Marketing automation

Segmentation

Automated journeys

Personalisation

Campaign analysis

A/B testing

Tools

Klaviyo

Job description

CRM Executive / Senior CRM Executive

Liverpool | Salary: DOE | Full-time | Permanent

We're working with a growing business in Liverpool looking to add a CRM Executive or Senior CRM Executive to its marketing team.

This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.

You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.

The Role

You'll be responsible for:

• Managing the end-to-end delivery of CRM campaigns across multiple channels
• Building, scheduling and optimising email campaigns
• Developing and improving automated customer journeys
• Creating targeted customer segments using behavioural and transactional data
• Supporting CRM activity around key trading periods and campaigns
• Working closely with Marketing, Ecommerce and Creative teams
• Supporting customer retention and loyalty initiatives
• Analysing campaign performance and identifying opportunities for improvement
• Testing different audiences, messaging and customer journeys
• Helping develop the wider CRM and retention strategy

What We're Looking For

We're looking for someone with 1-2+ years' experience within CRM, retention, email marketing or a similar role.

You'll ideally have experience across areas such as:

• CRM campaign management
• Email marketing
• Marketing automation
• Customer segmentation
• Automated journeys
• Personalisation
• Campaign analysis and reporting
• A/B testing and optimisation

Experience using Klaviyo or another CRM/ESP platform would be beneficial.

You'll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business.

What's On Offer

• Competitive salary, depending on experience
• Permanent, full-time position
• Liverpool-based opportunity
• Generous holiday allowance
• Company bonus scheme
• Employee discount
• Additional company benefits

BH37338