CRM Specialist: End-to-End Campaigns & Personalised Journeys

Forward Role; Liverpool; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

26 days holiday + BH

Free onsite gym

Free parking

Job summary

Forward Role are partnering with a fast-growing fashion brand to recruit a CRM Specialist in Liverpool. This hands-on role covers CRM across email, SMS, app push and loyalty, delivering journeys and performance analysis.

You will manage end-to-end campaigns, optimise segments, and support loyalty initiatives across UK and international markets. Deep experience in retention or email marketing is essential.

Qualifications

• Hands-on CRM/retention or email marketing experience.
• Experience building campaigns, journeys, segmentation and personalised communications.
• Klaviyo experience desirable; SMS, app push or loyalty experience a bonus.
• Confident analysing performance data to drive commercial improvements.

Responsibilities

• Manage end-to-end CRM campaigns across email, SMS and app push.
• Deliver CRM activity around trading moments, launches and promotions.
• Build and optimise customer segments and automated journeys.
• Support loyalty and retention initiatives across UK and international markets.
• Analyse campaign performance, testing results and competitor activity to identify improvements.

Skills

CRM

Retention

Email marketing

Campaign management

Journeys & segmentation

Klaviyo

SMS & app push

Loyalty programs

Data analysis

Retail/Fashion/ecommerce

Tools

Klaviyo

Job description

Forward Role are partnering with a fast-growing fashion brand to recruit a CRM Specialist in Liverpool. This hands-on role covers CRM across email, SMS, app push and loyalty, delivering journeys and performance analysis.

You will manage end-to-end campaigns, optimise segments, and support loyalty initiatives across UK and international markets. Deep experience in retention or email marketing is essential.