Lifecycle Marketing Architect: Personalised Journeys & Automation

Gigaclear; Abingdon; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Life assurance

Holiday entitlement 25 days

Training & development

Flexible working

Wellbeing initiatives

Job summary

Gigaclear is seeking a senior lifecycle marketing lead to shape our customer engagement strategy. You will design and deliver comprehensive lifecycle programmes, crafting personalised journeys, communications and automation that optimise retention, product adoption and customer value.

You will collaborate with Commercial Insight, Pricing, and Customer Services to monetise long-term relationships while driving intelligent, data-driven campaigns across channels and stages of the customer lifecycle.

Qualifications

• Significant experience in CRM and lifecycle marketing.
• Experience with CRM platforms and campaign management tools.
• Ability to design personalised customer experiences using data and analytics.
• Experience with customer analytics and segmentation; AI-driven engagement a plus.

Responsibilities

• Develop and deliver a comprehensive lifecycle marketing strategy.
• Design personalised customer journeys across every stage of the customer relationship.
• Lead customer communications across the complete lifecycle.
• Own Customer Lifetime Value within the Marketing function and drive retention.
• Develop Next Best Action and automation capabilities with predictive analytics.
• Design advocacy programmes including referrals and loyalty initiatives.
• Embed a test & learn methodology across messaging, channels and timing.

Skills

CRM platforms

Lifecycle marketing

Marketing automation

Customer analytics

Segmentation

Propensity modelling

Tools

Marketing automation tools

AI engagement tools

Campaign management tools

Job description

Gigaclear is seeking a senior lifecycle marketing lead to shape our customer engagement strategy. You will design and deliver comprehensive lifecycle programmes, crafting personalised journeys, communications and automation that optimise retention, product adoption and customer value.

You will collaborate with Commercial Insight, Pricing, and Customer Services to monetise long-term relationships while driving intelligent, data-driven campaigns across channels and stages of the customer lifecycle.