Lifecycle Marketing Lead: Personalised Customer Engagement

LegalAndGeneral; Brighton; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus plan

Share schemes

Generous pension contribution

Life assurance

Healthcare Plan

25 days holiday

26 days after 2 years

Buy/sell holiday

Family leave

Electric car salary sacrifice

Employee discounts

Net-zero carbon workplaces

Job summary

Legal & General, a leading UK financial services group, is seeking a Customer Lifecycle Marketing Manager to design, plan and improve customer engagement across key moments in the journey.

You'll work across CRM, automation, product, digital, data and customer teams to create campaigns that are relevant, clear and genuinely useful. You do not need to come from pensions or financial services, but you’ll need strong understanding of customer engagement and campaign performance.

Qualifications

• Experience in CRM, customer engagement, lifecycle marketing or a similar marketing role.
• Understanding of customer lifecycle principles, segmentation and journey mapping.
• Confidence using data and insight to shape campaigns and improve customer outcomes.

Responsibilities

• Supporting the development of customer lifecycle and engagement strategies
• Planning customer journeys across onboarding, engagement and retention
• Creating campaign briefs, messaging, copy and content requirements
• Using segmentation, behavioural insight and customer data to shape communications
• Working with CRM, automation and delivery teams to coordinate campaign activity
• Reviewing campaign performance and identifying opportunities to improve future activity
• Collaborating with Product, Digital Experience, Martech and Customer Service colleagues
• Ensuring customer communications are clear, timely and aligned to Consumer Duty expectations

Skills

CRM

Customer engagement

Lifecycle marketing

Data-driven campaigns

Written communication

Multi-channel planning

Job description

Legal & General, a leading UK financial services group, is seeking a Customer Lifecycle Marketing Manager to design, plan and improve customer engagement across key moments in the journey.

You'll work across CRM, automation, product, digital, data and customer teams to create campaigns that are relevant, clear and genuinely useful. You do not need to come from pensions or financial services, but you’ll need strong understanding of customer engagement and campaign performance.