Lifecycle Marketing & Automation Lead

Bango PLC; Cambridge; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private Medical Insurance

Health Cash Plan

25 days holiday increasing to 28

Cycle to work

Job summary

Bango PLC is seeking a lifecycle marketing professional to design and deliver data-driven campaigns across the full funnel. You will own the marketing automation ecosystem using Salesforce Marketing Cloud and Pardot to build segmented, personalized, and measurable lifecycle programs that support long, complex buying journeys.

Collaborating with the VP Marketing and broader team, you will ensure campaigns are connected, contextual, and aligned with regional and revenue growth priorities.

Qualifications

• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.

Responsibilities

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration and customer growth.
• Own the strategy, delivery and optimization of email marketing campaigns and automated nurture journeys across the full funnel.
• Build and manage segmented campaigns in Salesforce Marketing Cloud and Pardot, tailored by lifecycle stage, persona, industry, region and engagement behavior.
• Develop personalized, behavior-driven communications that improve engagement, conversion quality and pipeline progression.
• Use behavioral, firmographic and performance data to create targeted audiences, analyze campaign journeys and identify opportunities for optimization.
• Own lifecycle campaign reporting, providing clear insights that show marketing impact on pipeline, revenue growth and customer expansion.
• Lead a structured test-and-learn approach across email content, journey design, landing pages and audience segmentation.
• Work closely with website, content, campaign and demand generation teams to ensure lifecycle programs are integrated into the broader marketing plan.
• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.
• Strong analytical skills, with the ability to translate data into actionable insights and measurable lifecycle marketing improvements.
• Experience with A/B testing, campaign optimization, deliverability and marketing compliance best practice.
• Comfortable collaborating across marketing functions, turning campaign briefs into structured programs aligned with business priorities.
• High energy and self-motivated, with the ability to balance strategic planning with hands-on execution in a fast-moving environment.
• Background in B2B enterprise SaaS, fintech or similarly complex industries.
• Experience with account-based marketing strategies and multi-stakeholder sales cycles.
• Experience working across international markets and multi-language campaigns.
• Understanding multi-touch attribution and revenue-focused marketing metrics.
• Experience in using data visualization platforms such as: Microsoft Power BI or Tableau.
• Experience using AI within Salesforce Marketing Cloud to improve targeting, personalization and campaign performance.

Skills

Salesforce Marketing Cloud

Pardot

Email marketing

Lifecycle marketing

AB testing

Data-driven campaigns

Multi-language campaigns

Campaign analytics

Campaign automation

Job description

Bango PLC is seeking a lifecycle marketing professional to design and deliver data-driven campaigns across the full funnel. You will own the marketing automation ecosystem using Salesforce Marketing Cloud and Pardot to build segmented, personalized, and measurable lifecycle programs that support long, complex buying journeys.

Collaborating with the VP Marketing and broader team, you will ensure campaigns are connected, contextual, and aligned with regional and revenue growth priorities.