Lifecycle Marketing Architect: Activation & CRM

Sokin; City Of London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Sokin in London is seeking a proactive Lifecycle Marketing Manager to accelerate prospect conversion and deepen customer engagement across the funnel. You will own end-to-end marketing automation and CRM ecosystems, designing journeys that turn curiosity into conversion and engagement into loyalty.

Reporting to the Growth Marketing Director, you will optimise integration of marketing tech, run analytics and deliver measurable improvements in conversion rates, activation, and retention through

Qualifications

• 3+ years of experience in marketing automation and CRM management.
• Proven ability to improve conversion rates and customer activation through data-led automation.
• Hands-on experience with email marketing, personalization, and A/B testing.

Responsabilités

• Design and optimize automated customer journeys that convert leads into loyal users.
• Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
• Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
• Design and implement lead scoring models to identify high-value prospects and optimize nurture programmes.
• Monitor MQL to SQL conversions and optimise accordingly.

Connaissances

Marketing automation

CRM management

Data analysis

Email marketing

A/B testing

Lead scoring

Customer journey mapping

Outils

Zoho CRM

Description du poste

Sokin in London is seeking a proactive Lifecycle Marketing Manager to accelerate prospect conversion and deepen customer engagement across the funnel. You will own end-to-end marketing automation and CRM ecosystems, designing journeys that turn curiosity into conversion and engagement into loyalty.

Reporting to the Growth Marketing Director, you will optimise integration of marketing tech, run analytics and deliver measurable improvements in conversion rates, activation, and retention through