Senior Lifecycle & Growth Architect (CRM & Data)

The LCap Group; United Kingdom; On-site; GBP 75,000 - 95,000; Full time

Job summary

The LCap Group is seeking a commercially focused Senior Journey & Lifecycle Manager to design, build and optimise data-driven customer journeys that drive lead generation, conversion, customer engagement, cross-sell and revenue growth across our portfolio of businesses. This role sits at the intersection of marketing, sales, technology and data.

You will own the end-to-end customer lifecycle strategy, leveraging Microsoft Dynamics 365 Customer Insights & Marketing, CRM data, behavioural signals

Qualifications

• 5+ years in CRM, lifecycle marketing, marketing automation or customer journey management.
• Hands-on experience with: Microsoft Dynamics 365 Customer Insights; Dynamics Marketing; CRM automation platforms.
• Proven experience building complex customer journeys and nurture programmes.
• Strong understanding of: Lead management; Pipeline Generation; Customer lifecycle strategy; B2B buying journey.

Responsibilities

• Lifecycle Strategy and Journey Design.
• Microsoft Dynamics Ownership.
• Segmentation and Personalisation.
• Revenue and Sales Alignment.
• Data, Reporting and Optimisation.
• Operations Excellence.

Skills

CRM lifecycle marketing

Lifecycle management

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Tools

Microsoft Dynamics 365 Customer Insights

Dynamics Marketing

CRM automation platforms

Job description

The LCap Group is seeking a commercially focused Senior Journey & Lifecycle Manager to design, build and optimise data-driven customer journeys that drive lead generation, conversion, customer engagement, cross-sell and revenue growth across our portfolio of businesses. This role sits at the intersection of marketing, sales, technology and data.

You will own the end-to-end customer lifecycle strategy, leveraging Microsoft Dynamics 365 Customer Insights & Marketing, CRM data, behavioural signals