Lifecycle Email Marketing Specialist

1St%20Formations; Greater London; Hybrid; EUR 41,000 - 45,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Progression opportunities

Impactful work

Learning culture

Job summary

1st Formations is seeking an Email Marketing Executive to support retention and engagement for a large client base. You’ll deliver automated journeys, manage segmentation, and work with design and copy resources to ensure timely, on-brand campaigns.

The role is hands-on and ideal for someone early in their CRM career, with exposure to HubSpot, regression testing, and GDPR compliance. Hybrid working arrangement offers office and home days, with strong progression opportunities.

Qualifications

• Hands-on experience with a CRM or email marketing platform.
• Attention to detail when building campaigns.
• Comfort with data in spreadsheets (Excel/Google Sheets).
• Strong written communication for copy adaptation.
• Proactive, organized approach to manage several campaigns.
• Interest in customer retention or CRM as a career path.
• Experience in a marketing assistant/coordinator role preferred.
• Basic understanding of HTML/CSS for email templates.
• Exposure to SQL or willingness to learn.
• Awareness of GDPR and email marketing compliance principles.

Responsibilities

• Build, schedule and QA automated email journeys and campaigns in the CRM (e.g., HubSpot).
• Support audience segmentation and list hygiene to ensure campaigns reach the right people.
• Aid design and setup of A/B and multivariate tests and report results.
• Pull and organize campaign performance data, producing regular reports.
• Coordinate with design/copy teams to deliver assets on time and on brand.
• Monitor campaigns and flag issues or underperforming journeys to the Senior Manager.
• Maintain up-to-date documentation of journeys, workflows, and segmentation logic.
• Support wider Marketing with ad hoc administrative tasks.
• Help ensure GDPR and marketing regulations compliance.

Skills

CRM platforms

Attention to detail

Data analysis

Written communication

Organisational skills

Retention marketing interest

Marketing experience

HTML/CSS basics

SQL basics

GDPR awareness

Tools

HubSpot

Mailchimp

Klaviyo

HTML/CSS basics

SQL basics

Job description

1st Formations is seeking an Email Marketing Executive to support retention and engagement for a large client base. You’ll deliver automated journeys, manage segmentation, and work with design and copy resources to ensure timely, on-brand campaigns.

The role is hands-on and ideal for someone early in their CRM career, with exposure to HubSpot, regression testing, and GDPR compliance. Hybrid working arrangement offers office and home days, with strong progression opportunities.