Email Marketing Manager

Pertemps Network Group; Greater London; Híbrido; GBP 42 000 - 62 000; Tempo integral

Resumo da oferta

Pertemps Network Group is seeking an Email Marketing Manager to lead the global email programme, from planning through to reporting and optimisation. You will work with cross‑functional marketing teams to deliver targeted communications that boost engagement, aid lead generation and enhance customer and candidate journeys.

Key responsibilities include managing the email calendar, analysing campaigns, developing segmentation and running A/B tests to optimise performance.

Qualificações

• Previous email marketing or CRM experience with a data-driven mindset.
• Strong analytical skills and the ability to interpret engagement and conversion metrics.
• Experience with marketing automation platforms is advantageous.

Responsabilidades

• Own the email marketing programme from planning to delivery and reporting.
• Collaborate with wider marketing teams to drive targeted communications.
• Analyse campaign performance and identify opportunities for improvement.
• Develop segmentation strategies and personalised communications.
• Run A/B tests and optimisation programmes.
• Support lead nurture, re-engagement and win-back campaigns.

Conhecimentos

Email marketing

CRM

Data analysis

Campaign planning

A/B testing

Ferramentas

HubSpot

Descrição da oferta de emprego

I'm currently recruiting for an Email Marketing Manager to join a global business with ambitious growth plans and a strong focus on data-driven marketing.

This role will take ownership of the email marketing programme, from campaign planning and execution through to reporting, testing and optimisation. Working closely with wider marketing teams, you'll be responsible for delivering targeted communications that drive engagement, support lead generation and improve customer and candidate journeys.

Key areas of responsibility will include:

• Managing the email marketing calendar and campaign delivery


• Analysing campaign performance and identifying opportunities for improvement


• Developing segmentation strategies and personalised communications


• Running A/B tests and optimisation programmes


• Supporting lead nurture, re-engagement and win-back campaigns


• Ensuring strong data quality and deliverability across the CRM database.

We're looking for someone with previous email marketing or CRM experience, strong analytical skills and a genuine interest in understanding what drives engagement and conversion. Experience using HubSpot or a similar marketing automation platform would be advantageous.