Email CRM Marketing Manager — Lifecycle Journeys (Hybrid)

Camping and Caravanning Club; West Midlands; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

10% pension

3x salary life assurance

Employee assistance programme

Staff membership discounts

Job summary

The Camping and Caravanning Club is seeking a Marketing Manager Email_CRM to own the email programme, drive engagement, retention and revenue. You’ll bridge commercial campaigns with data execution, define data requirements, and oversee email deployment across lifecycle journeys.

The role collaborates with Data and IT teams to ensure clean data flows into the ESP and GDPR/PECR compliance. Hybrid working arrangement with two set office days and home-working options after probation; suitable for

Qualifications

• Marketing degree or equivalent practical experience
• Practical understanding of data logic, relational data structures, or query tools
• Advanced proficiency in DotDigital including campaign build and administration
• Proven track record managing email programmes in fast-moving environments
• Hands-on experience designing multi-stage automated journeys
• Strong technical understanding of data integration, webhooks, APIs, and data flows between platforms and ESPs
• Knowledge of email compliance, sender reputation management, and protocol setup (SPF, DKIM, DMARC, GDPR, PECR)
• Strong HTML/Liquid scripting for email template customization

Responsibilities

• Own and execute the email programme to drive retention, engagement, and revenue across automated and promotional channels.
• Manage a dynamic email deployment schedule balancing short-term trading with lifecycle campaigns.
• Build, test, and maintain complex multi-stage automated journeys with conditional logic and triggers.
• Collaborate with Data/IT to specify required data fields and ensure clean data flows into the ESP.
• Oversee all customer-facing emails ensuring reliability, accuracy, and performance.
• Develop advanced audience segmentation strategies using relational data and engagement metrics.
• Coordinate with marketing, sales, and operations to align email output with business priorities.
• Maintain list health, frequency caps, sender deliverability, and GDPR/PECR compliance.
• Lead testing strategies (A/B, multivariate) to improve deliverability and conversions.
• Track, analyse and report on campaign performance and journey conversions to stakeholders.

Skills

Email marketing

Data integration

HTML/Liquid

A/B testing

Segmentation

Campaign management

GDPR

Education

Marketing degree or equivalent

Tools

DotDigital

Job description

The Camping and Caravanning Club is seeking a Marketing Manager Email_CRM to own the email programme, drive engagement, retention and revenue. You’ll bridge commercial campaigns with data execution, define data requirements, and oversee email deployment across lifecycle journeys.

The role collaborates with Data and IT teams to ensure clean data flows into the ESP and GDPR/PECR compliance. Hybrid working arrangement with two set office days and home-working options after probation; suitable for