Marketing Executive

The Portfolio Group Inc.; Hinckley and Bosworth; Sur place; GBP 52 000 - 66 000; Plein temps

Résumé du poste

The Portfolio Group Inc. is seeking an Automations Campaigns Manager to own email marketing campaigns, nurture programmes and customer segmentation for SMEs across the UK.

Reporting to the Head of Data & Campaigns, you will transform complex employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business growth. You will continually analyse results and improve performance with data-driven insights.

Qualifications

• Proven experience in email marketing, automation, and lead generation campaigns.
• Proficiency with Marketo or similar automation platforms.
• Strong data segmentation, analysis and campaign creation skills.
• Excellent organisational and time management abilities.
• Proactive approach with a desire to continuously improve performance.

Responsabilités

• Creating and managing email marketing campaigns from concept to delivery.
• Developing and implementing customer segmentation strategies to maximise campaign performance.
• Writing engaging newsletters, campaign content, and nurture programme copy.
• Analysing campaign performance and identifying opportunities for optimisation.
• Collaborating with senior stakeholders to align content with the brand's tone of voice.
• Staying ahead of competitor activity, customer behaviours, and emerging trends.
• Delivering all campaigns on time, to brief, and to the highest quality standard.

Connaissances

Email marketing

Automation

Lead generation

Segmentation

Content creation

Campaign analysis

Time management

Outils

Marketo

Description du poste

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach. They're looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.

Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.

Day to Day

• Creating and managing email marketing campaigns from concept to delivery.
• Developing and implementing customer segmentation strategies to maximise campaign performance.
• Writing engaging newsletters, campaign content, and nurture programme copy.
• Analysing campaign performance and identifying opportunities for optimisation.
• Collaborating with senior stakeholders to align content with the brand's tone of voice.
• Staying ahead of competitor activity, customer behaviours, and emerging trends.
• Delivering all campaigns on time, to brief, and to the highest quality standard.

YOU?

• Proven experience in email marketing, automation, and lead generation campaigns.
• Proficiency with Marketo or similar automation platforms.
• A creative and curious mind with a passion for producing standout content.
• Strong data segmentation, analysis, and campaign creation skills.
• Excellent organisational and time management abilities.
• Proactive approach with a desire to continuously improve performance.

This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You'll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.