CRM & Lifecycle Marketing Lead (HubSpot)

Explore Learning; England; Híbrido; GBP 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

22 holiday days

Extra days off

Tuition for children

Membership discount

Staff discounts

Railcard

Counselling services

Wellbeing app

Cycle to work

Tastecard

Private health insurance

Referral bonus

Payroll giving

Parental leave

Pension options

Descripción de la vacante

Explore Learning is seeking a CRM Manager to own HubSpot-powered customer lifecycle programs and drive retention at scale across the UK. The role focuses on data-driven segmentation, personalised journeys, and cross-channel campaigns.

You will map workflows, define calendars, collaborate with the CRM Exec and Customer Comms Manager, and champion CRM improvements with the dev team. A strong background in lifecycle marketing, GDPR/PECR, and data analysis is essential.

Formación

• 4+ years CRM experience, ideally in a subscription or membership business.
• Hands-on experience building workflows, segmentation and automation, and keeping CRM data accurate.
• Strong grasp of lifecycle marketing from prospect nurture through onboarding, retention and win-back.
• Experience across email and push notifications, ideally WhatsApp too, with knowledge of email build standards and deliverability.
• Technical confidence to troubleshoot platform issues and work with developers on integrations.
• Working knowledge of GDPR and PECR as they apply to CRM.
• Strong analytical skills with experience designing tests and tracking performance against KPIs.
• High attention to detail, strong organisation and the ability to manage several priorities.
• Curious, growth-oriented mindset and a passion for continuous improvement.
• A team player with strong communication skills and experience across Product, CX, Engineering and Operations to deliver shared goals.

Responsabilidades

• Manage HubSpot, CRM platform, ensuring setup, reliability, and data accuracy.
• Define segmentation, size opportunities and prioritise CRM impact using customer data.
• Design personalised journeys across the full parent lifecycle.
• Map and build workflows and audiences behind each journey and campaign across email, WhatsApp and push notifications.
• Plan the CRM campaign calendar and channels for communications.
• Collaborate with the CRM Exec and Customer Comms Manager to deploy journeys on time.
• Measure CRM performance and report results to leadership and marketing teams.
• Lead test-and-learn approach with clear plans and action from results.
• Act as CRM champion and work with Dev on integrations and roadmap improvements.
• Set email build standards, templates, QA, deliverability, and manage consent across channels.

Conocimientos

HubSpot

CRM management

Lifecycle marketing

Email marketing

Push notifications

GDPR & PECR

Data analysis

A/B testing

Cross-functional collaboration

Attention to detail

Descripción del empleo

Explore Learning is seeking a CRM Manager to own HubSpot-powered customer lifecycle programs and drive retention at scale across the UK. The role focuses on data-driven segmentation, personalised journeys, and cross-channel campaigns.

You will map workflows, define calendars, collaborate with the CRM Exec and Customer Comms Manager, and champion CRM improvements with the dev team. A strong background in lifecycle marketing, GDPR/PECR, and data analysis is essential.