Email Marketing Executive

1St%20Formations; Greater London; Híbrido; EUR 41.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Competitive salary

Progression opportunities

Impactful work

Learning culture

Descripción de la vacante

1st Formations is seeking an Email Marketing Executive to support retention and engagement for a large client base. You’ll deliver automated journeys, manage segmentation, and work with design and copy resources to ensure timely, on-brand campaigns.

The role is hands-on and ideal for someone early in their CRM career, with exposure to HubSpot, regression testing, and GDPR compliance. Hybrid working arrangement offers office and home days, with strong progression opportunities.

Formación

• Hands-on experience with a CRM or email marketing platform.
• Attention to detail when building campaigns.
• Comfort with data in spreadsheets (Excel/Google Sheets).
• Strong written communication for copy adaptation.
• Proactive, organized approach to manage several campaigns.
• Interest in customer retention or CRM as a career path.
• Experience in a marketing assistant/coordinator role preferred.
• Basic understanding of HTML/CSS for email templates.
• Exposure to SQL or willingness to learn.
• Awareness of GDPR and email marketing compliance principles.

Responsabilidades

• Build, schedule and QA automated email journeys and campaigns in the CRM (e.g., HubSpot).
• Support audience segmentation and list hygiene to ensure campaigns reach the right people.
• Aid design and setup of A/B and multivariate tests and report results.
• Pull and organize campaign performance data, producing regular reports.
• Coordinate with design/copy teams to deliver assets on time and on brand.
• Monitor campaigns and flag issues or underperforming journeys to the Senior Manager.
• Maintain up-to-date documentation of journeys, workflows, and segmentation logic.
• Support wider Marketing with ad hoc administrative tasks.
• Help ensure GDPR and marketing regulations compliance.

Conocimientos

CRM platforms

Attention to detail

Data analysis

Written communication

Organisational skills

Retention marketing interest

Marketing experience

HTML/CSS basics

SQL basics

GDPR awareness

Herramientas

HubSpot

Mailchimp

Klaviyo

HTML/CSS basics

SQL basics

Descripción del empleo

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x–10x over the next three years

The Role

The Email Marketing Executive supports the Head of CRM & Lifecycle Marketing in delivering retention and engagement activity across 1st Formations’ client base of hundreds of thousands of customers. This is a hands‑on, delivery‑focused role suited to someone early in their CRM or lifecycle marketing career who wants to build deep, practical expertise in campaign execution, segmentation and reporting within a fast‑growing, data‑driven marketing function.

Key Responsibilities

1. Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform (e.g. HubSpot), under the direction of the Head of CRM & Lifecycle Marketing

2. Support the ongoing maintenance and accuracy of client segmentation and list hygiene, ensuring campaigns reach the right audience

3. Assist with the design and set‑up of A/B and multivariate tests across messaging, timing and subject lines, and help compile results

4. Pull and organise campaign performance data, producing regular reporting packs on open, click, conversion and churn‑related metrics

5. Coordinate with design and copy resources to ensure campaign assets are delivered on time and to brand standard

6. Monitor day‑to‑day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager

7. Maintain up‑to‑date documentation of live journeys, workflows and segmentation logic

8. Support the wider Marketing team with ad hoc administrative and campaign coordination tasks as required

9. Help ensure all client communications comply with GDPR and relevant marketing regulations

What we are looking for

1. Some hands‑on experience with a CRM or email marketing platform (e.g. HubSpot, Mailchimp, Klaviyo or similar), gained through a role, placement or personal project. Familiarity with HubSpot specifically is preferred.

2. Strong attention to detail, particularly when building or QAing campaigns before they go live

3. Comfortable working with data in spreadsheets (Excel/Google Sheets), including basic formulas and pivot tables

4. Good written communication skills, with an ability to proofread and adapt copy for different audiences

5. A proactive, organised approach and the ability to manage several campaigns or tasks in parallel

6. An interest in customer retention, lifecycle marketing or CRM as a long‑term career path

7. Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high‑volume consumer business

8. Basic understanding of HTML/CSS for email template edits

9. Exposure to SQL or a willingness to learn

10. Awareness of GDPR and email marketing compliance principles

What We Offer

• £35-38k and comprehensive benefits package

• Hybrid Role – 3 days in the office and 2 days from home.

• Real opportunities for progression as the business scales

• The chance to influence both customer experience and product development

• A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

Compensation: £35K – £38K £3K Bonus

• £35K – £38K £3K Bonus