Lifecycle CRM Marketing Lead

Big Motoring World Group; Gillingham; Sur place; GBP 50 000 - 61 000; Plein temps

Avantages offerts par ce poste

Employee discount

Free parking

On-site gym

On-site parking

Store discount

Résumé du poste

Big Motoring World Group in Gillingham, Kent, is seeking a highly analytical CRM Manager to own customer lifecycle communications across email, SMS, WhatsApp, and postal channels. You will design journeys, build automated flows, and use data-driven insights to boost engagement, retention, and conversion.

Collaborating with digital, IT, sales, and call centre teams, you will manage data hygiene, segment the database, and support CRM/CDP development while ensuring GDPR compliance and seamless

Qualifications

• 5+ years’ experience in CRM, lifecycle, or database marketing (ideally B2C).
• Strong knowledge of CRM/CDP platforms and automation tools.
• Expertise in segmentation, data management, and data governance.
• Analytical skills with experience in A/B testing and reporting.
• Understanding of GDPR and consent management.
• Strong communication and project management skills.
• Experience training and supporting teams on CRM processes.

Responsabilités

• Map and optimise end-to-end customer journeys across acquisition, retention, and reactivation.
• Deliver multi-channel CRM campaigns and automated workflows.
• Use A/B testing and analytics to improve engagement and performance.
• Manage and segment the customer database, ensuring accuracy and data quality.
• Support CRM/CDP development, triggers, and personalisation rules.
• Integrate CRM with website, app, call centre, and analytics platforms.
• Provide customer insights to sales and aftersales teams.
• Train internal teams on CRM best practices and data standards.
• Ensure GDPR and data governance compliance.

Connaissances

Data-driven marketing

Cross-functional collaboration

Strong communication

Project management

Analytical skills

Formation

Bachelor's degree in Marketing / Business / Analytics

Outils

CRM/CDP platforms

Marketing automation tools

Description du poste

Big Motoring World Group in Gillingham, Kent, is seeking a highly analytical CRM Manager to own customer lifecycle communications across email, SMS, WhatsApp, and postal channels. You will design journeys, build automated flows, and use data-driven insights to boost engagement, retention, and conversion.

Collaborating with digital, IT, sales, and call centre teams, you will manage data hygiene, segment the database, and support CRM/CDP development while ensuring GDPR compliance and seamless