Lifecycle CRM Manager — Growth & Retention

Miele GB; Abingdon; Hybrid; GBP 27,000 - 45,000; Full time

Benefits offered by this job

Product discounts

Gym membership

Health plan

Eye tests

Job summary

Miele GB is seeking a highly organised CRM Manager to lead the CRM strategy and lifecycle campaigns. You will drive acquisition, engagement and retention through data-led marketing initiatives in a fast-paced environment.

The role requires at least 3 years in marketing with 2 years CRM experience, a strong commercial mindset, and collaboration across Marketing and Service teams. Hybrid working in Abingdon/Reading area is offered.

Qualifications

• Minimum 3 years in marketing or digital marketing, with at least 2 years CRM experience.
• Customer-focused and performance-driven with measurable results.
• Excellent attention to detail and accuracy.
• Strong business acumen and collaborative communication.
• Organised and able to meet deadlines.

Responsibilities

• Manage and implement the CRM strategy for Miele GB, driving acquisition, engagement, retention and lifetime value.
• Execute end-to-end CRM campaigns from strategy to localisation and deployment to drive commercial performance.
• Own and evolve lifecycle journeys: onboarding, activation, engagement, basket abandonment, win-back, re-engagement.
• Plan CRM calendar balancing frequency, relevance and commercial priorities.
• Maximise customer lifetime value, retention and data-driven insights.
• Collaborate with Head of Digital Marketing and wider teams on content and calendar.
• Lead with Global CRM to align local market requirements with global programmes.

Skills

CRM experience

Marketing analytics

Attention to detail

Time management

Job description

Miele GB is seeking a highly organised CRM Manager to lead the CRM strategy and lifecycle campaigns. You will drive acquisition, engagement and retention through data-led marketing initiatives in a fast-paced environment.

The role requires at least 3 years in marketing with 2 years CRM experience, a strong commercial mindset, and collaboration across Marketing and Service teams. Hybrid working in Abingdon/Reading area is offered.