CRM Manager

GetRecruited UK Ltd; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Great benefits

Job summary

Get Recruited is seeking a CRM Manager for our Leeds-based hybrid role to own the customer lifecycle, driving engagement, retention and reactivation for a fast-growing DTC business.

You will manage CRM across email, SMS, WhatsApp and direct mail, using data to personalise, test, segment and optimise campaigns. The role blends strategic planning with hands-on delivery and requires strong collaboration with stakeholders.

Qualifications

• Strong CRM and lifecycle marketing experience within a DTC or subscription-based business.
• Experience building and optimising automated customer journeys.
• Understanding retention, reactivation and loyalty strategies.
• Hands-on with CRM platforms such as Iterable, Klaviyo, Braze.
• Experience running campaigns across email, SMS and direct marketing channels.
• Knowledge of segmentation, personalisation and behavioural triggers.
• Experience with A/B testing and using data to inform decisions.
• Commercial mindset with understanding of metrics such as customer lifetime value, churn, repeat purchase rate and AOV.
• Ability to oversee CRM strategy while delivering campaigns.
• Some HTML knowledge useful for email templates.

Responsibilities

• Own automated customer journeys from onboarding to re-engagement.
• Manage CRM across email, SMS, WhatsApp, and direct mail.
• Develop test-and-learn across messaging, content, timings, journeys.
• Build segmentation and personalisation using data.
• Create triggered campaigns based on customer behaviour.
• Review campaign performance and optimise CRM activity.
• Produce monthly CRM reports for senior stakeholders.
• Collaborate with creative to build email templates.
• Maintain CRM communications calendar and balance campaigns.
• Support a CRM Executive and mentor the team.
• Aim to reduce churn and increase CLV.

Skills

CRM & lifecycle marketing

Automated journeys

Segmentation & personalisation

A/B testing

Campaign reporting

Stakeholder collaboration

Mentoring/people management

HTML basics

Tools

Iterable

Klaviyo

Braze

Job description

CRM Manager

Leeds - Hybrid

Up to £50,000 + Great Benefits

The Opportunity:

Get Recruited are recruiting on behalf of a fast growing DTC business who are looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained and reactivated.

Working as part of the wider Customer Experience and Product team, you'll manage CRM activity across email, SMS, WhatsApp and direct mail.This is a good mix of strategy and hands-on delivery.You'll use customer data and insight to understand different audiences, improve personalisation and continually test what works.Ultimately, you'll be looking at ways CRM can increase loyalty, reduce churn and improve customer lifetime value.

This is a great opportunity for someone from a CRM Manager, Senior CRM Executive, CRM Manager, CRM & Retention Manager, CRM & Lifecycle Manager, Customer Lifecycle Manager, CRM & Loyalty Manager, CRM Lead or similar.

The Role:

• Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re‑engagement.
• Managing CRM activity across email, SMS, WhatsApp and direct mail, making sure customers receive relevant communications at the right time.
• Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
• Building and improving customer segmentation and personalisation using behavioural, transactional and customer data.
• Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
• Reviewing campaign performance and using the results to continually improve CRM activity.
• Producing monthly CRM reporting and sharing performance and key insights with senior stakeholders.
• Building email templates within the CRM platform and working alongside the creative team to make campaign creation quicker and more efficient.
• Managing the CRM communications calendar and balancing planned campaigns with new opportunities as they come up.
• Developing retention and reactivation campaigns aimed at reducing churn and winning back cancelled or lapsed customers.
• Using CRM activity to increase engagement, repeat purchases, attachment rates and average order value.
• Managing and supporting a CRM Executive, helping with their development while making sure day-to-day activity runs smoothly.

The Person:

• Strong CRM and lifecycle marketing experience within a DTC or subscription-based business.
• Experience building and optimising automated customer journeys.
• A good understanding of customer retention, reactivation and loyalty strategies.
• Hands‑on experience with CRM platforms such as Iterable, Klaviyo, Braze or similar.
• Experience running campaigns across email, SMS and other direct marketing channels.
• Strong knowledge of segmentation, personalisation and behavioural triggers.
• Experience with A/B testing and using campaign data to make decisions.
• A commercial mindset and a good understanding of metrics such as customer lifetime value, churn, repeat purchase rate and AOV.
• The ability to look at the bigger CRM strategy while still being comfortable getting involved in campaign delivery.
• Some knowledge of HTML and design software would be useful, particularly when creating and editing email templates.
• Strong communication skills and the confidence to work with different teams and senior stakeholders.
• Previous experience managing, mentoring or developing another member of a CRM team.

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