Lifecycle & CRM Growth Leader

Mixam; England; On-site; GBP 65,000 - 95,000; Full time

Job summary

Mixam is seeking a driven retention and lifecycle specialist to own the end‑to‑end customer journey across email, SMS, loyalty, and HubSpot tooling. You will diagnose behavior, design interventions, and deliver measurable business outcomes with minimal supervision.

You will own lifecycle strategies, segmentation, testing, and cross‑functional collaboration with Marketing, Data, Pricing and Product. Independent builder with strong copy instincts will thrive in this role.

Qualifications

• Demonstrated lifecycle, CRM, retention, or ecommerce marketing experience with tangible results.
• Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, deliverability.
• Strong analytical judgment: experience with A/B testing, cohort behavior, hypotheses, and insights-driven optimization.
• Comfortable building processes and operating models from scratch.
• Proven experience owning lifecycle/retention strategy, not just email campaigns.
• Experience owning or scaling loyalty, rewards, or tiered programs.
• Use of analytics, automation, and AI-enabled tools to speed insights, campaigns, testing, and workflows.
• Strong copy and messaging instincts to improve performance.

Responsibilities

• Diagnose customer behavior, design interventions, build smarter journeys, measure impact, and iterate.
• Own Mixam's email program end-to-end: lifecycle strategy, campaigns, flows, segmentation, copy direction, QA, deployment, testing, reporting.
• Own lifecycle activation and optimization of Mixam Rewards: onboarding, points education, redemption, tier progression, reactivation, testing, reporting.
• Own segmentation and journey strategy across markets using behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty.
• Launch and own SMS properly: consent capture, segmentation, governance, use cases, testing and reporting.
• Collaborate with Data to define retention metrics and translate into automations and revenue-driving tests.
• Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows and creatives.
• Partner with Marketing, Data, Pricing, Product, and Customer Ops; work with Design on templates while owning messaging and performance.

Skills

Lifecycle marketing

Klaviyo

A/B testing

CRM strategy

Independent builder

Copywriting

Analytics

Tools

Klaviyo

Job description

Mixam is seeking a driven retention and lifecycle specialist to own the end‑to‑end customer journey across email, SMS, loyalty, and HubSpot tooling. You will diagnose behavior, design interventions, and deliver measurable business outcomes with minimal supervision.

You will own lifecycle strategies, segmentation, testing, and cross‑functional collaboration with Marketing, Data, Pricing and Product. Independent builder with strong copy instincts will thrive in this role.