Lifecycle & CRM Marketing Manager

Mixam Inc.; United Kingdom; Presencial; GBP 60 000 - 80 000; Tempo integral

Resumo da oferta

Mixam is seeking a senior lifecycle and retention marketer to own end-to-end CRM. You will lead lifecycle strategy across email, SMS, loyalty, segmentation, testing, and Hubspot tooling, identifying risk and opportunity, and delivering measurable revenue impact.

This autonomous role requires building processes from scratch, advising on strategy, and executing campaigns across markets. You will partner with Marketing, Data, Product, and Operations to maximize LTV and cohort reactivation.

Qualificações

• Demonstrated lifecycle, CRM, retention, or ecommerce marketing experience with measurable results.
• Hands-on Klaviyo experience with flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
• Strong analytical judgment with experience in A/B testing and cohort analysis.
• Ability to build processes and operating models from scratch.
• Proven track record owning lifecycle or retention strategy, not just campaigns.
• Experience with loyalty, rewards, membership, or tiered programs.
• Leveraging analytics, automation, and AI-enabled tools to speed insights, campaigns, and workflows.
• Strong copy and messaging instincts with data-driven optimization.

Responsabilidades

• Diagnose customer behavior and design interventions across journeys.
• Own Mixam’s email program end-to-end, including strategy, campaigns, flows, segmentation, copy, deployment, testing, and reporting.
• Own Rewards lifecycle onboarding, education, redemption, tier progression, and reactivation journeys.
• Own lifecycle segmentation and customer journey strategy across markets.
• Launch and manage SMS with consent capture, segmentation, and reporting.
• Work with Data to define retention metrics and translate into automations and tests that drive revenue.
• Develop and execute a rigorous A/B testing roadmap for messaging, offers, flows, and creative assets.
• Collaborate with Marketing, Data, Pricing, Product, and Customer Operations.
• Coordinate with Design on creative assets while owning messaging and performance.

Conhecimentos

Lifecycle marketing

CRM tools

Klaviyo expert

A/B testing

Copywriting

Data analysis

Ferramentas

Klaviyo

Descrição da oferta de emprego

The role:

Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling – with responsibility for identifying customer risk and opportunity, designing the right intervention, measuring impact, and continuously improving the journey.

This is not an “email marketer.” Email is one channel they own. We need someone who can work independently, build structure from the ground up, make strategic recommendations, and execute directly to deliver business outcomes. Proven experience building and scaling in fast startup environments. This is an individual contributor role for an autonomous builder-operator who thrives on taking complete, end-to-end ownership of both strategy and execution.

As our go-to retention champion, you will become the internal expert on driving lifetime value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies. You will continuously connect granular customer behaviors; including acquisition source, quote/order patterns, product affinity, and loyalty status, to build highly targeted lifecycle segmentations and cross-sell logic. By seamlessly bridging these behavioral insights with tailored communication strategies, you will optimise our rewards program and translate user actions directly into measurable commercial results.

Core Responsibilities:

• Must move comfortably between strategy and execution: diagnosing customer behavior, designing the right intervention, building smarter customer journeys, measuring impact, and improving it over time.
• Own Mixam’s email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing clear, persuasive, action-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets.
• Own lifecycle activation and optimisation of Mixam Rewards, including member onboarding, points education, redemption activation, tier progression, loyalty-triggered journeys, lapsed-member reactivation, testing, and reporting.
• Own lifecycle segmentation and customer journey strategy across markets, using customer behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status.
• Launch and own SMS properly, including consent/preference capture, segmentation, channel governance, lifecycle use cases, testing, and reporting.
• Partner with Data to define retention metrics, including repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior, and turns it into automations, and testing that drives revenue.
• Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets, using data-driven insights to fuel a cycle of continuous improvement across our entire CRM and lifecycle ecosystem.
• Partner closely with Marketing, Data, Pricing, Product, and Customer Operations.
• Partner with Design on creative assets and templates, while independently owning messaging, copy direction, lifecycle strategy, and performance.

Skills & Experience

• Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience. Prior experience and tangible result-driven.
• Deep, hands‑on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
• Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies, with the ability to interpret cohort behavior, form clear hypotheses, and translate test results into optimized customer journeys.
• Comfortable with independently building processes and operating models from scratch.
• Has proven experience independently owned lifecycle or retention strategy, not just produced email campaigns.
• Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs.
• Uses analytics, automation, and AI‑enabled tools responsibly to accelerate insight development, campaign production, testing velocity, and workflow efficiency.
• Strong copy and messaging instincts; able to create clear, persuasive and action driven copy – using testing and customer insight to continuously improve performance.

Why Join Us?

This is your chance to be part of something new and exciting – helping to establish Mixam in Japan while being backed by an experienced, supportive international team. You’ll play a key role in shaping how we support our Japanese customers and, as the team grows, you’ll have the opportunity to grow with it. Make this section something tailored to the role.

Equality, Diversity & Inclusion:

At Mixam, diversity, equity and inclusion are at the heart of who we are, and we welcome applications from people of all backgrounds. We know few people meet every requirement, so if you’re excited about this role, we’d love to hear from you and we’ll consider your overall experience and potential. We’re also committed to minimising our environmental impact and creating a workplace where everyone feels valued and supported.

Mixam. The Smart Way to be Hired.