Lifecycle & CRM Lead — Activation, Retention & Growth

ION® Audio

Cambridge

On-site

GBP 55,000 - 75,000

Full time

8 days ago

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across its ecosystem. The role owns lifecycle messaging programs across email, web, in-product, and related channels to drive activation, engagement, retention, adoption, and revenue growth.

Senior level candidates are welcome. The successful candidate will partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business

Qualifications

CRM expertise across email, web, in-product and related channels.
Experience building lifecycle messaging programs to drive activation, engagement, retention and revenue growth.
Strong segmentation, targeting, personalization, and experimentation frameworks.

Responsibilities

Define and execute lifecycle marketing strategies across email, web, in-product and related channels.
Build, launch, and optimize customer journeys aligned with business priorities.
Analyze campaign data to identify opportunities for activation, cross-sell and retention.
Improve CRM tooling, data quality, automation capabilities, and lifecycle processes.
Mentor and support team members while establishing scalable lifecycle practices.

Skills

CRM Marketing

Lifecycle Marketing

Data-driven decision making

Segmentation & Personalization

Experimentation

Cross-functional collaboration

Project management

Job description

Senior level candidates are welcome. The successful candidate will partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business

Get your free, confidential resume review.

or drag and drop your file here.