Lifecycle & CRM Leader: Activation, Engagement, Growth

inMusic; Cambridge; On-site; GBP 60,000 - 90,000; Full time

Job summary

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels. This role owns lifecycle messaging programs across multiple brands and product categories, driving activation, engagement, retention, adoption, and revenue growth.

The ideal candidate combines CRM expertise, segmentation, personalization, experimentation, and data-driven decision making to create effective customer journeys across a

Qualifications

• Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
• Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and customer insights into practical, measurable marketing actions.

Responsibilities

• Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
• Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
• Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
• Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
• Mentor and support team members while helping establish scalable lifecycle marketing best practices.

Skills

CRM

Lifecycle marketing

Segmentation

Personalization

Marketing automation

Data-driven decision making

Campaign analysis

Stakeholder management

Project management

Communication

Job description

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels. This role owns lifecycle messaging programs across multiple brands and product categories, driving activation, engagement, retention, adoption, and revenue growth.

The ideal candidate combines CRM expertise, segmentation, personalization, experimentation, and data-driven decision making to create effective customer journeys across a