CRM & Lifecycle Manager — Hybrid, High-Impact Growth

Airtime; England; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

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Hybrid working

Private medical insurance

Health cash plan

Mental health support

Birthday off

Job summary

Airtime is seeking a highly strategic CRM & Lifecycle Manager to own our end-to-end member journey. You will build, execute, and continuously optimise multi-channel campaigns that activate, retain, and reactivate users, and lead the CRM strategy for Airtime UP using open banking data to deliver a hyper-personalised experience.

We value a test-and-learn mindset in a fast-paced, product-led environment. You’ll drive omnichannel campaigns across Email, Push, SMS, In-App Messages and Newsfeed, bring

Qualifications

• Experience owning end-to-end CRM and lifecycle marketing.
• Strong proficiency in HTML/CSS and dynamic templating.
• Proficient in multiple omnichannel channels (Email, Push, SMS, In-App, Newsfeed).
• Data-driven mindset with ability to extract insights and optimise campaigns.
• Experience with product-led, app-first environments.

Responsibilities

• Define, build, and execute overarching lifecycle marketing strategy across the customer journey.
• Onboarding activation for partners and new Airtime members.
• Retention, engagement, and milestone campaigns.
• Design win-back flows for lapsing members.
• Own CRM strategy for Airtime UP leveraging open banking data for personalised spending insights.
• Implement and optimise A/B and multivariate tests.
• Report monthly CRM performance to stakeholders.

Skills

CRM & Lifecycle Marketing

HTML/CSS

Templating languages (Liquid/Handlebar

Tools

A/B testing frameworks

Job description

Airtime is seeking a highly strategic CRM & Lifecycle Manager to own our end-to-end member journey. You will build, execute, and continuously optimise multi-channel campaigns that activate, retain, and reactivate users, and lead the CRM strategy for Airtime UP using open banking data to deliver a hyper-personalised experience.

We value a test-and-learn mindset in a fast-paced, product-led environment. You’ll drive omnichannel campaigns across Email, Push, SMS, In-App Messages and Newsfeed, bring