Lead Marketing Analyst

Jagex; Cambridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company in Cambridge is seeking a Lead Marketing Analyst to guide a team in providing marketing insights and analytics. The role requires extensive experience in marketing analytics, SQL proficiency, and strong communication skills. You will partner with various stakeholders to improve marketing strategies and lead predictive modeling efforts. The company offers a comprehensive perks package and values a diverse, inclusive workplace.

Benefits

Private Healthcare

Minimum 6% Pension contributions

Employee Assistance Programme

Discretionary annual performance bonus

Enhanced family leave policies

Flexible working hours

25 days annual leave

Qualifications

• Extensive experience in marketing analytics in a B2C company.
• Previous experience leading analysts and delivering insights.
• Ability to problem-solve creatively.

Responsibilities

• Lead a marketing analytics team to deliver insights.
• Improve campaign decision making and success criteria.
• Partner with data science to build marketing prediction models.

Skills

Marketing analytics experience

Strong communication skills

Stakeholder management

Detail-oriented

SQL proficiency

Education

Bachelor’s degree in a quantitative discipline

Tools

Google Analytics

Tableau

PowerBI

AWS

Snowflake

Job description

Want to work with the highly creative, data driven and talented individuals across Analytics, Marketing and Games teams?

The Lead Marketing Analyst will lead a marketing analytics team that supports the marketing team and studio stakeholders by providing analytics and insights on our marketing activities and impact. The role will be a central expert on marketing analytics. Ensuring analytics best practices to deliver insights that drive marketing decisions.

The Lead Analyst will deliver insights, learnings and guidance to digital advertising, CRM, customer lifecycle and our executive team and have a significant impact on the direction of our studio. As a lead analyst they will manage one senior marketing analyst, developing ways of working to deliver insights that help inform and improve marketing decisions.

This role will be part of the Analytics, Data Science and Engineering (ADSE) department. ADSE is the heart of player, product, and business insights on our games. The department acts as the analytics and data hub for the studio by supporting, gathering and maintaining analytics best practice.

The person in this role is most successful when they can merge technical, marketing understanding & analytical skill to provide insights and actionable results.

What you'll be doing:

• Lead a small analytics team who deliver insights that guide decisions on marketing targeting, spend and impact.
• Own the full funnel cross platform player analysis across a variety of tools, including Google Analytics, attribution partners & customer data platform
• Improve marketing campaign decision making and success criteria by integrating attribution, incrementality & media mix modelling data.
• Partner with data science to build & improve marketing prediction models such as LTV & Churn analysis
• Own marketing forecast models to better inform future budget levels & impact to marketing performance
• Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
• Develop best practice and transparent ways of working to deliver marketing reporting and insights
• Manage stakeholders across the studio, developing analysis and delivering insights to support their marketing decisions.
• Grow relationships across the studio to promote a data-driven partnership
• Partner with data engineering to manage data requirements such as schema requirements and data formats to support high-quality deliverables

What we're looking for:

• Extensive experience in marketing analytics in a B2C company
• Previous experience leading analysts while also delivering high quality insights
• Strong communicator and data storyteller
• Ability to manage stakeholders across all levels of the business
• Successful at driving and delivering change in a meaningful way
• Bachelor’s degree in a quantitative discipline such as Data Science, Statistics, Computer Science, Economics, or equivalent experience
• Advanced skill in SQL
• Familiarity with modern data architectures (AWS, Snowflake, OLAP)
• Experience using modern data visualization tools e.g Tableau, PowerBI etc.
• Superior attention to detail, natural curiosity, and ability to problem-solve creatively

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex:

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.