Lead Generation and Web Development Specialist

RGH-Global Ltd; Stone Cross; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading payroll services provider is seeking a Lead Generation & Web Development Specialist. The ideal candidate will have proven experience in digital marketing, especially in generating leads for contractors through Google Ads and PPC. Key responsibilities include managing campaigns, collaborating with sales, and maintaining a professional website. This position offers competitive salary and performance-based incentives.

Benefits

Competitive salary and performance-based incentives

Opportunity for professional growth

Dynamic work environment

Qualifications

• Proven experience in digital marketing, lead generation, Google Ads, and PPC.
• Strong web development skills, including the ability to build and code websites and apps.
• Proficient in HTML, CSS, JavaScript, and other relevant programming languages.
• Strong analytical skills to track campaign performance and optimise lead generation strategies.
• Excellent communication and teamwork skills.

Responsibilities

• Generate qualified leads for contractors looking for payroll options.
• Execute and manage Google Ads and PPC campaigns.
• Collaborate with sales to align lead generation with sales goals.
• Design, build, and maintain a professional website and app.
• Monitor, analyse, and report on lead generation campaign performance.

Skills

Digital marketing

Lead generation

Google Ads

PPC

Web development

HTML

CSS

JavaScript

Analytical skills

Communication

Job description

Job Title:Lead Generation & Web Development SpecialistCompany:Payroll Solutions ProviderLocation:Sandwich, Kent.Remote, Hybrid, On-siteJob Type:Full-timeOur Client is a leading payroll solutions provider, specialising in offering payroll services for contractors. They cater to contractors seeking payroll options through umbrella payroll providers and those operating their own limited companies who aim to reduce tax liabilities. Our Client is looking for a versatile individual who can generate high-quality leads and also contribute to their web development efforts.Job OverviewWe are seeking a dynamic and skilled professional to join our Client's team as a Lead Generation & Web Development Specialist. The ideal candidate will have experience in digital marketing, specifically with generating leads for contractors using Google Ads and Pay-Per-Click (PPC) strategies. Additionally, the candidate should have strong web development skills, including building websites, apps, and coding. You will work closely with their sales department to align digital marketing efforts with our sales strategy.Key Responsibilities:

• Generate qualified leads for contractors looking for payroll options, either via umbrella payroll providers or through their own limited companies.
• Execute and manage Google Ads and PPC campaigns to drive traffic and conversion.
• Collaborate closely with the sales department to ensure lead generation aligns with company sales goals.
• Design, build, and maintain a professional website and app that effectively converts leads.
• Provide coding expertise to ensure all technical aspects of the website and digital tools function smoothly.
• Monitor, analyse, and report on lead generation campaign performance, making necessary adjustments to optimise results.
• Stay up-to-date with industry trends, best practices, and tools for lead generation and digital marketing.

Required Qualifications:

• Proven experience in digital marketing, lead generation, Google Ads, and PPC.
• Strong web development skills, including the ability to build and code websites and apps.
• Proficient in HTML, CSS, JavaScript, and other relevant programming languages.
• Experience working closely with sales teams to align marketing and sales strategies.
• Strong analytical skills to track campaign performance and optimise lead generation strategies.
• Excellent communication and teamwork skills.

Preferred Qualifications:

• Experience in the payroll, contractor services, or financial sector.
• Familiarity with SEO best practices and tools to boost web traffic.
• Experience in UX/UI design.
• Knowledge of CRM systems like HubSpot or Salesforce.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work closely with a fast-growing company.
• Professional growth and development opportunities.