Lead Digital Analytics Engineer - GA4 & Server-Side

Jet2.com and Jet2holidays; Leeds; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Profit share scheme

Hybrid working

26 days holiday (plus Bank Holidays)

Flight & holidays discounts

Job summary

Jet2.com and Jet2holidays are seeking a Lead Digital Analytics Technology Specialist to drive the technical delivery of measurement across web and app platforms. You will own GA4, GTM, server-side tracking, and collaborate with Product and Technology to embed measurement in new projects.

You will shape future measurement capabilities, work with partners, and lead a team of analytics technologists in a fast-paced travel business.

Qualifications

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work with Product and Technology to ensure measurement is considered in development.
• Collaborate with Architecture and Infrastructure on wider tech dependencies.
• Lead measurement across server-side tracking, app measurement and bidding.
• Ensure tracking is tested, monitored and working as expected.
• Investigate data quality issues and coordinate resolution.
• Collaborate with Google and partners on new measurement capabilities.

Skills

GA4 expertise

Google Tag Manager

JavaScript

Data layer

Event tracking

Server-side tracking

Testing & debugging

Privacy & first-party data

Cross-functional collaboration

Tools

Google Cloud Platform

Firebase

BigQuery

SQL

APIs

Job description

Jet2.com and Jet2holidays are seeking a Lead Digital Analytics Technology Specialist to drive the technical delivery of measurement across web and app platforms. You will own GA4, GTM, server-side tracking, and collaborate with Product and Technology to embed measurement in new projects.

You will shape future measurement capabilities, work with partners, and lead a team of analytics technologists in a fast-paced travel business.