Lead Analytics Tech Specialist

Jet2.com and Jet2holidays; Leeds; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Profit share scheme

Hybrid working

26 days holiday (plus Bank Holidays)

Flight & holidays discounts

Job summary

Jet2.com and Jet2holidays are seeking a Lead Digital Analytics Technology Specialist to drive the technical delivery of measurement across web and app platforms. You will own GA4, GTM, server-side tracking, and collaborate with Product and Technology to embed measurement in new projects.

You will shape future measurement capabilities, work with partners, and lead a team of analytics technologists in a fast-paced travel business.

Qualifications

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work with Product and Technology to ensure measurement is considered in development.
• Collaborate with Architecture and Infrastructure on wider tech dependencies.
• Lead measurement across server-side tracking, app measurement and bidding.
• Ensure tracking is tested, monitored and working as expected.
• Investigate data quality issues and coordinate resolution.
• Collaborate with Google and partners on new measurement capabilities.

Skills

GA4 expertise

Google Tag Manager

JavaScript

Data layer

Event tracking

Server-side tracking

Testing & debugging

Privacy & first-party data

Cross-functional collaboration

Tools

Google Cloud Platform

Firebase

BigQuery

SQL

APIs

Job description

We're looking for a Lead Digital Analytics Technology Specialist to lead the technical side of our digital measurement capability across web and app. The role will lead how we implement and develop technologies including GA4, GTM, server-side measurement and app analytics, making sure our tracking is accurate, reliable and keeps pace with changes across our digital platforms.

A key part of the role will be working with Analytics, Product and Technology teams to turn measurement requirements into technical solutions, making sure technical dependencies are understood early and measurement is considered as part of wider digital change.

The role will also help shape where our measurement technology goes next, including server-side measurement, value-based bidding, first-party data and emerging measurement capabilities.

As our Lead Digital Analytics Technology Specialist, you’ll have access to a wide range of benefits including:

Benefits

• Access to a generous discretionary profit share scheme
• Hybrid working (we're in the office 2 days per week)
• 26 days holiday (plus Bank Holidays)
• Colleague discounts on Jet2.com flights and Jet2holidays packages

At Jet2.com and Jet2holidays we're working together to deliver an amazing journey, literally! We work together to really drive forward a 'Customer First' ethos, creating unforgettable package holidays and flights. We couldn't do it without our wonderful people.

What You'll Be Doing

• Lead the technical delivery of digital measurement across web and app.
• Own and develop our GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work closely with Product and Technology teams to make sure measurement requirements are considered as part of development.
• Work with Architecture and Infrastructure where measurement has wider technical dependencies.
• Lead technical measurement across areas including server-side tracking, app measurement and value-based bidding.
• Make sure tracking is tested, monitored and working as expected.
• Investigate complex tracking and data quality issues and work with the relevant teams to resolve them.
• Work with Google and specialist partners on new measurement capabilities and technical development.
• Identify opportunities to improve and automate how we implement and manage measurement.
• Lead and support the development of the wider Analytics Technology team.

Essential

What you'll have:

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.

Desired

• Experience with server-side Google Tag Manager.
• Experience with Google Cloud Platform.
• Experience with Firebase and mobile app measurement.
• Knowledge of BigQuery and SQL.
• Experience with APIs and data integrations.
• Experience with value-based bidding or conversion value enrichment.
• Knowledge of Adobe measurement technologies.
• Exposure to automated testing and deployment processes.

Skills & Attributes

• Strong technical and problem-solving skills.
• Able to take ownership of complex technical measurement issues.
• Able to translate business requirements into practical technical solutions.
• Comfortable working across Analytics, Product and Technology teams.
• Strong communication skills and able to explain technical subjects clearly.
• Confident challenging where technical decisions could impact measurement.
• Able to balance hands-on technical work with leading the direction of the team.
• Proactive in identifying technical risks and dependencies.
• Collaborative approach with the ability to develop and support others.

Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits.