Lead Analytics Tech: GA4/Server-Side — Hybrid

Hackajob Ltd; Leeds; Hybrid; GBP 61,000 - 101,000; Full time

Benefits offered by this job

Profit sharing

Hybrid working

Holiday entitlement (26 days + Bank)

Jet2 flight/holidays discounts

Job summary

Jet2.com is seeking a Lead Digital Analytics Technology Specialist to drive the technical side of digital measurement across web and app. You will shape GA4, GTM, server‑side measurement and app analytics, ensuring tracking is accurate and scalable across platforms.

You will collaborate with Analytics, Product and Technology to translate measurement requirements into practical solutions, guiding the team and evolving our measurement strategy. Hybrid work with two days in the office.

Qualifications

• Extensive experience delivering digital analytics for web and/or mobile apps.
• Proficient with GA4 and GTM.
• Strong JavaScript knowledge and custom tracking implementation.
• Solid understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Proven ability to test, debug and troubleshoot analytics implementations.
• Knowledge of consent, privacy and first-party measurement.
• Ability to translate business requirements into technical solutions.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop GA4, GTM and server‑side measurement implementations.
• Define technical measurement requirements for new projects and changes.
• Collaborate with Product and Technology to ensure measurement is considered during development.
• Coordinate with Architecture and Infrastructure on dependencies.
• Lead measurement across server-side tracking, app measurement and value‑based bidding.
• Ensure tracking is tested, monitored and reliable.
• Investigate complex data quality issues and resolve with teams.
• Partner with Google and specialist vendors on new measurement capabilities.
• Identify opportunities to automate measurement implementation and management.
• Lead and mentor the Analytics Technology team.

Skills

Analytics implementation

Measurement design

Cross-functional collaboration

Communication

Problem-solving

Ownership

Leadership

Tools

GA4

Google Tag Manager

JavaScript

BigQuery

SQL

Google Cloud Platform

Firebase

APIs

Server-side tracking

Job description

Jet2.com is seeking a Lead Digital Analytics Technology Specialist to drive the technical side of digital measurement across web and app. You will shape GA4, GTM, server‑side measurement and app analytics, ensuring tracking is accurate and scalable across platforms.

You will collaborate with Analytics, Product and Technology to translate measurement requirements into practical solutions, guiding the team and evolving our measurement strategy. Hybrid work with two days in the office.