Lead Analytics Tech Specialist

Jet2.com Limited; Leeds; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Profit share

Hybrid working

26 days holiday

Flight discounts

Job summary

Jet2.com Limited is seeking a Lead Digital Analytics Technology Specialist to lead the technical side of our digital measurement across web and app. You will own GA4, GTM, and server-side measurement implementations, ensuring accuracy and reliability across platforms.

You'll collaborate with Analytics, Product and Technology teams to translate measurement requirements into scalable technical solutions, shaping the future of our measurement capabilities in a hybrid work model.

Qualifications

• Strong experience implementing digital analytics across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience translating measurement requirements into technical solutions.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work with Product and Technology teams to ensure measurement is considered in development.
• Coordinate with Architecture and Infrastructure for dependencies.
• Lead technical measurement across server-side tracking, app measurement and value-based bidding.
• Ensure tracking is tested, monitored and reliable.
• Investigate data quality issues and collaborate to resolve them.
• Work with Google and partners on new measurement capabilities.
• Identify opportunities to automate measurement deployment.
• Lead and support development of the Analytics Technology team.

Skills

JavaScript

Data Layer & Event Tracking

Measurement Design

Troubleshooting

Cross-functional Collaboration

Tools

GA4

Google Tag Manager

Server-Side Tracking

BigQuery

SQL

Firebase

GCP

APIs & Data Integrations

Adobe Analytics

Job description

We're looking for a Lead Digital Analytics Technology Specialist to lead the technical side of our digital measurement capability across web and app. The role will lead how we implement and develop technologies including GA4, GTM, server-side measurement and app analytics, making sure our tracking is accurate, reliable and keeps pace with changes across our digital platforms.

A key part of the role will be working with Analytics, Product and Technology teams to turn measurement requirements into technical solutions, making sure technical dependencies are understood early and measurement is considered as part of wider digital change.

The role will also help shape where our measurement technology goes next, including server-side measurement, value-based bidding, first-party data and emerging measurement capabilities.

As our Lead Digital Analytics Technology Specialist, you’ll have access to a wide range of benefits including:

• Access to a generous discretionary profit share scheme
• Hybrid working (we’re in the office 2 days per week)
• 26 days holiday (plus Bank Holidays)
• Colleague discounts on Jet2.com flights and Jet2holidays packages

At Jet2.com and Jet2holidays we’re working together to deliver an amazing journey, literally! We work together to really drive forward a ‘Customer First’ ethos, creating unforgettable package holidays and flights. We couldn’t do it without our wonderful people.

What you'll be doing:

• Lead the technical delivery of digital measurement across web and app.
• Own and develop our GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work closely with Product and Technology teams to make sure measurement requirements are considered as part of development.
• Work with Architecture and Infrastructure where measurement has wider technical dependencies.
• Lead technical measurement across areas including server-side tracking, app measurement and value-based bidding.
• Make sure tracking is tested, monitored and working as expected.
• Investigate complex tracking and data quality issues and work with the relevant teams to resolve them.
• Work with Google and specialist partners on new measurement capabilities and technical development.
• Identify opportunities to improve and automate how we implement and manage measurement.
• Lead and support the development of the wider Analytics Technology team.

What you'll have:

Essential:

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.

Desired:

• Experience with server-side Google Tag Manager.
• Experience with Google Cloud Platform.
• Experience with Firebase and mobile app measurement.
• Knowledge of BigQuery and SQL.
• Experience with APIs and data integrations.
• Experience with value-based bidding or conversion value enrichment.
• Knowledge of Adobe measurement technologies.
• Exposure to automated testing and deployment processes.

Skills & Attributes:

• Strong technical and problem-solving skills.
• Able to take ownership of complex technical measurement issues.
• Able to translate business requirements into practical technical solutions.
• Comfortable working across Analytics, Product and Technology teams.
• Strong communication skills and able to explain technical subjects clearly.
• Confident challenging where technical decisions could impact measurement.
• Able to balance hands-on technical work with leading the direction of the team.
• Proactive in identifying technical risks and dependencies.
• Collaborative approach with the ability to develop and support others.

Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits.

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