Digital Analytics Lead - Remote Measurement Strategy

Harnham - Data & Analytics Recruitment; Birmingham; Hybrid; GBP 50,000 - 56,000; Full time

Job summary

Harnham - Data & Analytics Recruitment is seeking a Lead Digital Analyst to own the digital measurement strategy across websites, campaigns, and digital products. You will translate business objectives into robust measurement frameworks, design tracking schemas, and provide hands-on technical leadership in GA4, GTM, and BigQuery.

You will collaborate with developers, agencies, and product teams to embed measurement across digital delivery while ensuring data quality, governance and privacy

Qualifications

• Strong experience leading digital measurement strategy and analytics solutions.
• Hands-on with GA4 and Google Tag Manager, including data layers and event design.
• Ability to translate business challenges into KPIs and analytics requirements.
• Knowledge of BigQuery and how measurement supports BI/reporting.
• Strong understanding of analytics governance, GDPR/PECR and privacy-conscious measurement.

Responsibilities

• Lead measurement strategy across websites, campaigns, digital products and customer journeys.
• Translate business objectives into measurement frameworks, KPI structures and actionable questions.
• Design tracking strategies, data layers, and reporting specifications.
• Provide hands-on leadership across GA4, GTM, BigQuery and browser DevTools.
• Collaborate with developers, agencies, product, BI and data teams to embed measurement.

Skills

GA4

GTM

BigQuery

Privacy by design

Analytics governance

Stakeholder management

Tools

Power BI

Tableau

Looker Studio

SQL

Databricks

JavaScript

Job description

Harnham - Data & Analytics Recruitment is seeking a Lead Digital Analyst to own the digital measurement strategy across websites, campaigns, and digital products. You will translate business objectives into robust measurement frameworks, design tracking schemas, and provide hands-on technical leadership in GA4, GTM, and BigQuery.

You will collaborate with developers, agencies, and product teams to embed measurement across digital delivery while ensuring data quality, governance and privacy