Lead Analytics Tech Specialist

Jet2.Com And Jet2Holidays; West Yorkshire; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Profit share

Hybrid working

Flight & holidays discounts

Job summary

Jet2.com and Jet2holidays are seeking a Lead Digital Analytics Technology Specialist to drive the technical side of our digital measurement across web and app. You will own GA4, GTM and server-side implementations, translating requirements into scalable solutions.

You will partner with Analytics, Product and Technology to shape the future of our measurement platform, ensuring privacy and data quality while enabling automation and value-based approaches. Hybrid work model offered.

Qualifications

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.
• Experience with server-side Google Tag Manager.
• Experience with Google Cloud Platform.
• Experience with Firebase and mobile app measurement.
• Knowledge of BigQuery and SQL.
• Experience with APIs and data integrations.
• Experience with value-based bidding or conversion value enrichment.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Collaborate with Product and Technology to include measurement in development.
• Coordinate with Architecture and Infrastructure on dependencies.
• Lead measurement across server-side tracking and app measurement.
• Ensure tracking is tested, monitored and accurate.
• Investigate complex tracking and data quality issues and resolve with teams.
• Work with Google and partners on new measurement capabilities.
• Identify opportunities to automate measurement deployment.
• Support the development of the wider Analytics Technology team.

Skills

Analytics implementation

Event-based tracking

Data layers

Consent & privacy

Tools

GA4

Google Tag Manager

Server-side measurement

Firebase

Google Cloud Platform

BigQuery

SQL

APIs

Job description

We're looking for a Lead Digital Analytics Technology Specialist to lead the technical side of our digital measurement capability across web and app. The role will lead how we implement and develop technologies including GA4, GTM, server-side measurement and app analytics, making sure our tracking is accurate, reliable and keeps pace with changes across our digital platforms.

A key part of the role will be working with Analytics, Product and Technology teams to turn measurement requirements into technical solutions, making sure technical dependencies are understood early and measurement is considered as part of wider digital change.

The role will also help shape where our measurement technology goes next, including server-side measurement, value-based bidding, first-party data and emerging measurement capabilities.

As our Lead Digital Analytics Technology Specialist, you’ll have access to a wide range of benefits including:

• Access to a generous discretionary profit share scheme
• Hybrid working (we're in the office 2 days per week)
• Colleague discounts on Jet2.com flights and Jet2holidays packages

At Jet2.com and Jet2holidays we're working together to deliver an amazing journey, literally! We work together to really drive forward a 'Customer First' ethos, creating unforgettable package holidays and flights. We couldn't do it without our wonderful people.

What you'll be doing:

• Lead the technical delivery of digital measurement across web and app.
• Own and develop our GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work closely with Product and Technology teams to make sure measurement requirements are considered as part of development.
• Work with Architecture and Infrastructure where measurement has wider technical dependencies.
• Lead technical measurement across areas including server-side tracking, app measurement and value-based bidding.
• Make sure tracking is tested, monitored and working as expected.
• Investigate complex tracking and data quality issues and work with the relevant teams to resolve them.
• Work with Google and specialist partners on new measurement capabilities and technical development.
• Identify opportunities to improve and automate how we implement and manage measurement.
• Lead and support the development of the wider Analytics Technology team.

What you'll have:

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.
• Experience with server-side Google Tag Manager.
• Experience with Google Cloud Platform.
• Experience with Firebase and mobile app measurement.
• Knowledge of BigQuery and SQL.
• Experience with APIs and data integrations.
• Experience with value-based bidding or conversion value enrichment.Knowledge of Adobe measurement technologies.
• Exposure to automated testing and deployment processes.

Skills & Attributes:

• Strong technical and problem-solving skills.
• Able to take ownership of complex technical measurement issues.
• Able to translate business requirements into practical technical solutions.
• Comfortable working across Analytics, Product and Technology teams.
• Strong communication skills and able to explain technical subjects clearly.
• Confident challenging where technical decisions could impact measurement.
• Able to balance hands-on technical work with leading the direction of the team.
• Proactive in identifying technical risks and dependencies.
• Collaborative approach with the ability to develop and support others.

Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits.