Key Account Manager

Provallar Executive Search; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A well-established British fashion brand is seeking a dynamic Sales Manager to launch a new activewear collection across the UK and Europe. This hands-on role involves building relationships, executing sales strategy, and developing new business. The ideal candidate has significant wholesale experience in fashion, confident sales skills, and a passion for the industry.

Benefits

Competitive salary

Performance-based bonus

Benefits package

Qualifications

• 5+ years’ experience in wholesale sales, ideally within activewear, sportswear, or fashion.
• UK wholesale experience is essential.
• Confident, proactive, and commercially focused.

Responsibilities

• Build and lead the go-to-market strategy across the UK and Europe.
• Secure new stockists and convert opportunities into partnerships.
• Manage existing relationships with a focus on service and collaboration.

Skills

Relationship Building

Sales Strategy

Business Development

Account Management

Job description

Direct message the job poster from Provallar Executive Search

Helping CXOs Develop their careers and teams

Our client, a well-established British fashion brand known for its playful, confident approach to style, is launching a new stylish, affordable-luxury activewear collection — combining elevated design with everyday functionality.

They are now seeking a dynamic and entrepreneurial Sales Manager to take the collection to market across the UK and Europe.

This is a hands-on, outward-facing role for someone who loves being on the road, building relationships, and making things happen.

Key Responsibilities

• Sales Strategy & Execution: Build and lead the go-to-market strategy across the UK and Europe, targeting fashion, activewear, and department store accounts.
• New Business Development: Actively seek out and secure new stockists. Confidently pitch to buyers and convert opportunities into long-term partnerships.
• Account Management: Grow and manage existing relationships with a focus on service, sell-through, and collaboration.
• Territory Expansion: Identify and onboard agents, distributors, or regional partners to support growth in European markets.
• Product & Market Feedback: Share insight from the field to help refine seasonal ranges and identify opportunities for tailored collections.

The Ideal Candidate

• 5+ years’ experience in wholesale sales, ideally within activewear, sportswear, or fashion.
• A natural relationship builder — confident, proactive, and commercially focused.
• UK wholesale experience is essential; European exposure is a strong advantage.
• Comfortable working independently, travelling regularly, and operating at pace.
• Passionate about fitness, fashion, or both, and understands what drives sell-through at retail.

Why Apply?

This is a rare opportunity to take a well-backed new brand to market — developed by an established British fashion brand with a strong identity and loyal following. The right candidate will have real autonomy, visibility, and the chance to help shape a new category from day one.

Location: London, with regular UK and European travel

Package: Competitive salary + performance-based bonus + benefits

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Marketing

• Industries

  Retail Apparel and Fashion, Wholesale Footwear, and Sporting Goods Manufacturing

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