Junior CRM Analyst

Confidential; Watford; Hybrid; GBP 21,000 - 35,000; Full time

Job summary

Confidential is seeking a Junior CRM Analyst to join a hybrid CRM team in Watford, offering exposure to audience creation, governance, and customer analytics. You’ll work with SQL to build audiences and segments, support campaign schedules, and partner with multiple stakeholders to ensure precise delivery.

The role provides a clear progression path into senior analytics and CRM leadership, with opportunities to deepen expertise in CRM analytics, campaign operations, and customer engagement

Qualifications

• Strong SQL foundations (joins, aggregations, counts)
• STEM/analytic degree or background
• Clear communication with stakeholders
• Attention to detail and quality control mindset
• Ability to manage multiple priorities in a fast-paced environment
• Exposure to SQL via university projects or internships
• Comfort working with data to solve business problems
• Able to explain technical concepts to non-technical stakeholders

Responsibilities

• Build customer audiences and campaign selections using SQL
• Create and maintain customer segments for targeted campaigns
• Manage and monitor CRM campaign schedules
• Support audience validation and QA processes before deployment
• Update and optimise audience selection queries
• Work with Salesforce Marketing Cloud and Automation Studio
• Support recurring customer engagement campaigns
• Respond to stakeholder requests for new audiences and segments
• Produce campaign reporting and basic performance analysis
• Collaborate with CRM Strategy, Operations, and Data teams to ensure on-time delivery

Skills

SQL

Data analysis

Stakeholder mgmt

Communication

Attention to detail

Multi-tasking

Data storytelling

Education

STEM degree

Analytical background

Tools

Salesforce Marketing Cloud

SQL Server

Job description

Junior CRM Analyst

Watford Junction - Hybrid 3x a week

Up to £35,000 + Bonus

Looking to build a long-term career in CRM, customer analytics, and campaign operations?

This is an excellent opportunity to join a growing CRM function where you’ll gain exposure to audience creation, campaign governance, customer segmentation, and stakeholder management within a highly data-driven environment. You will work alongside experienced CRM professionals and have a clear pathway into senior analytics and CRM leadership roles.

The Company

They are a well-established consumer-focused organisation undergoing significant investment across CRM and digital capabilities. CRM sits at the heart of their growth strategy, with continued expansion planned across analytics, campaign management, and customer engagement teams.

With a large and collaborative CRM function, they provide strong exposure to cross-functional stakeholders including strategy, operations, and data teams. The business is committed to developing talent and creating clear progression opportunities for analytical professionals early in their careers.

The Role

As a CRM Analyst, you will play a key role in supporting customer marketing campaigns through audience creation, campaign governance, and CRM analysis.

• Building customer audiences and campaign selections using SQL
• Creating and maintaining customer segments for targeted marketing campaigns
• Managing and monitoring CRM campaign schedules
• Supporting audience validation and quality assurance processes before deployment
• Updating and optimising audience selection queries
• Working with Salesforce Marketing Cloud and Automation Studio
• Supporting recurring customer engagement campaigns
• Responding to stakeholder requests for new customer audiences and segments
• Producing campaign reporting and basic performance analysis
• Collaborating with CRM Strategy, Operations, and Data teams to ensure campaigns are delivered accurately and on time

Over time, you will become a key owner of CRM scheduling and campaign governance activities, helping coordinate campaign delivery across multiple teams.

Your Skills & Experience

• Strong foundational SQL skills including joins, aggregations, counts, and basic audience-building logic
• STEM, analytical, or data-focused academic background
• Excellent communication and stakeholder management skills
• Strong attention to detail and quality control mindset
• Ability to manage multiple priorities in a fast-paced environment
• Exposure to SQL through university projects, placements, internships, or commercial experience
• Confidence working with data to solve business problems
• Ability to explain technical concepts to non-technical stakeholders

Desirable experience

• CRM, marketing, or customer analytics exposure
• Salesforce Marketing Cloud knowledge
• Experience working with customer, campaign, or marketing data
• Basic reporting and analytical capability

What They Offer

• Structured career progression from Analyst through to Senior Analyst, Manager, and Senior Manager levels
• Exposure to a large, growing CRM function
• Significant investment in CRM, data, and digital capabilities
• Opportunities to develop expertise in CRM analytics, campaign operations, and customer engagement
• Potential future pathways into CRM leadership, BI, and broader analytics roles