Senior CRM Manager

Harnham; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Exposure to varied CRM projects

Clear opportunities for development

Supportive, collaborative culture

Job summary

Harnham is seeking a Senior CRM Manager to lead end-to-end CRM projects for high-profile clients in a fast-growing digital growth agency located in central London. In this role, you will balance strategic direction with hands-on delivery, working closely with senior stakeholders while guiding junior team members.

You will need strong commercial CRM expertise, preferably from an agency, along with analytical skills and experience in marketing automation technologies. Opportunities for development and progression are available within a supportive culture focused on wellbeing.

Qualifications

• Strong commercial experience in CRM, preferably within an agency.
• Comfortable defining CRM strategy and delivering against it.
• Experience using data to guide decisions and lead projects.

Responsibilities

• Lead CRM projects end to end across a portfolio of clients.
• Manage email, push, and SMS activity for multiple channels.
• Review existing CRM activity for performance improvements.
• Advise clients on maximizing value from CRM and marketing technology.
• Support CRM platform implementation and migrations.
• Shape data strategies for better customer understanding.
• Analyze campaign performance and offer actionable insights.
• Build strong client relationships and contribute to account growth.

Skills

Commercial experience in CRM

CRM strategy definition

Presenting recommendations to senior stakeholders

Analytical mindset

Experience with marketing automation platforms

Job description

This is a rare opportunity to step into a senior, client‑facing CRM role where strategy, insight, and delivery carry equal weight. You will play a central role in shaping CRM programmes for well-known brands, acting as a trusted advisor while still staying close to execution and impact.

The Company

They are a fast‑growing digital growth agency based in central London, known for combining data‑driven insight with creative CRM thinking. The business partners with a wide range of established, high‑profile organisations across media, publishing, and consumer sectors. With a strong reputation for quality and a collaborative culture, they offer an environment where CRM specialists can genuinely influence client outcomes.

The Role

As Senior CRM Manager, you will lead CRM projects end to end across a portfolio of clients, balancing strategic direction with hands‑on delivery. You will work closely with senior client stakeholders while guiding and supporting more junior team members on projects.

Key responsibilities include:

• Developing multi‑channel CRM and contact strategies aligned to commercial objectives
• Managing email, push, and SMS activity, including segmentation, automated journeys, and dynamic content
• Reviewing existing CRM activity to identify opportunities to improve performance and efficiency
• Advising clients on how to maximise value from their CRM and marketing technology
• Supporting CRM platform implementation and migrations where required
• Shaping data strategies to enable better customer understanding and insight
• Analysing campaign performance and turning insight into clear, actionable recommendations
• Building strong client relationships and contributing to account growth

Your Skills and Experience

You will bring strong commercial experience in CRM, ideally within an agency or multi‑client environment. You are comfortable defining CRM strategy as well as delivering against it, and confident presenting recommendations to senior stakeholders. An analytical mindset, experience using data to guide decisions, and exposure to marketing automation platforms are all essential. You enjoy leading projects and collaborating with others, even without formal line management responsibility.

What They Offer

• Exposure to varied, high‑impact CRM projects across multiple industries
• Clear opportunities for development and progression within a growing team
• A supportive, collaborative culture with a strong focus on wellbeing

How to Apply

If you are looking for a senior CRM role that combines strategy, client influence, and hands‑on impact, apply now to learn more.