CRM Analyst

Harnham - Data & Analytics Recruitment; Greater London; On-site; GBP 35,000 - 47,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Pension

Private healthcare

Family leave

Wellbeing allowance

Holiday entitlement

Learning & development

Career progression

Job summary

Harnham - Data & Analytics Recruitment in London seeks an experienced CRM Analyst to shape customer marketing activity through data-driven insights. You will build audiences, analyze campaigns, and improve data processes to boost engagement and ROI.

The role offers a clear path for career progression in a data-led marketing function with strong collaboration across teams and a focus on data quality and governance.

Qualifications

• Strong experience using SQL for data extraction, manipulation, and analysis.
• Experience supporting CRM, lifecycle marketing, or customer targeting activities.
• Ability to analyse large datasets and translate findings into business recommendations.
• Knowledge of campaign performance analysis and customer segmentation.
• Experience working with reporting tools and dashboards.
• Strong problem-solving skills and excellent attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills.

Responsibilities

• Define and build customer audiences for CRM and digital marketing campaigns.
• Use SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations.
• Create and maintain data fields and aggregations to support campaign targeting.
• Support the optimisation of CRM data and audience segmentation strategies.
• Automate reporting processes and enhance dashboard functionality.
• Ensure data quality, governance, and compliance within customer targeting activities.
• Collaborate with marketing, analytics, and wider business stakeholders to deliver successful campaigns.
• Identify opportunities to improve campaign execution and marketing ROI.

Skills

SQL

CRM experience

Data analysis

Campaign performance analysis

Audience segmentation

Reporting & dashboards

Stakeholder management

Attention to detail

Tools

Dashboards

Job description

CRM Analyst London 35k + Bonus + Benefits

This is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.

The Company

They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision-making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.

The Role

As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.

• Defining and building customer audiences for CRM and digital marketing campaigns
• Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations
• Creating and maintaining data fields and aggregations to support campaign targeting
• Supporting the optimisation of CRM data and audience segmentation strategies
• Automating reporting processes and enhancing dashboard functionality
• Ensuring data quality, governance, and compliance within customer targeting activities
• Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns
• Identifying opportunities to improve campaign execution and marketing ROI

Your Skills & Experience

• Strong experience using SQL for data extraction, manipulation, and analysis
• Experience supporting CRM, lifecycle marketing, or customer targeting activities
• Ability to analyse large datasets and translate findings into business recommendations
• Knowledge of campaign performance analysis and customer segmentation
• Experience working with reporting tools and dashboards
• Strong problem-solving skills and excellent attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong stakeholder management and communication skills

What They Offer

• Competitive salary
• Performance-related bonus
• Generous pension contribution
• Private healthcare
• Enhanced family leave policies
• Additional wellbeing allowance and wellbeing support
• Comprehensive holiday entitlement
• Ongoing learning and development opportunities
• Clear career progression within a growing analytics and marketing function