CRM Analyst

Confidential; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Confidential in London (Hybrid) is seeking a CRM Analyst to support the delivery and optimisation of CRM campaigns, analysing customer behaviour and driving data-led decision making.

You will build audiences, run SQL queries to evaluate campaign performance, and contribute to dashboards and insights for marketing and business teams.

This role offers opportunities to work with marketing, data and technology teams to deliver successful CRM initiatives and ensure high data accuracy.

Qualifications

• Strong SQL skills with marketing or customer data.
• Ability to analyse large datasets and identify meaningful trends.
• Experience supporting CRM, customer analytics, or marketing campaigns.

Responsibilities

• Build and define customer audiences for targeted CRM campaigns.
• Use SQL and analytics tools to evaluate campaign performance and generate insights.
• Support optimisation of customer targeting strategies across channels.
• Create and maintain campaign data fields and customer data aggregations.
• Automate reporting processes and contribute to dashboard improvements.
• Ensure audience selections are accurate and governance-compliant.
• Collaborate with marketing, data and technology teams to deliver campaigns.
• Recommend improvements based on performance and customer behaviour.

Skills

SQL

Data analysis

Campaign analysis

Stakeholder management

Attention to detail

Communication

Job description

CRM Analyst
London (Hybrid) Salary up to £35,000

Looking to take the next step in your CRM and data analytics career? This is a great opportunity to join a well-established consumer-focused organisation where you'll play a key role in delivering targeted marketing campaigns, analysing customer behaviour, and helping to drive data-led decision-making across the business.

The Company

They are a recognised organisation with a strong customer focus and a commitment to leveraging data and technology to improve customer engagement. Operating at scale, they invest heavily in digital capabilities, analytics, and customer experience. This role sits within a collaborative team where you'll have the opportunity to work with a broad range of stakeholders and contribute to impactful CRM initiatives.

The Role

As a CRM Analyst, you will support the delivery and optimisation of CRM campaigns through audience selection, campaign analysis, and customer insight generation.

Responsibilities

• Building and defining customer audiences for targeted CRM campaigns
• Using SQL and analytical tools to evaluate campaign performance and generate actionable insights
• Supporting the optimisation of customer targeting strategies across multiple communication channels
• Creating and maintaining campaign data fields and customer data aggregations
• Automating reporting processes and contributing to dashboard improvements
• Ensuring audience selections are accurate, compliant, and aligned with governance requirements
• Collaborating with stakeholders across marketing, data, and technology teams to deliver successful campaigns
• Recommending improvements based on campaign performance and customer behaviour analysis

Your Skills & Experience

• Strong SQL skills and experience working with customer or marketing data
• Ability to analyse large datasets and identify meaningful trends and insights
• Experience supporting CRM, customer analytics, or marketing campaigns
• Excellent problem-solving and troubleshooting capabilities
• Confidence working independently and managing multiple priorities
• Strong attention to detail and a focus on data accuracy
• Comfortable learning new tools, technologies, and processes
• Excellent communication and stakeholder management skills