Go To Market Manager

Benefact Group plc; Gloucester; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Group Pension up to 12%

Annual bonus 6%–24%

25 days annual leave + holidays

Private healthcare

Income protection

Life assurance

£200 charity grant

Volunteer day

Employee Assistance Programme

Study support

Virtual GP

Enhanced maternity/paternity pay

Job summary

Ecclesiastical Insurance, part of Benefact Group, is seeking two Go To Market Managers to join our Gloucester office. You will lead the development and delivery of go-to-market activity for allocated portfolios across multiple propositions, coordinating specialist marketing teams to translate objectives into audience-led campaigns.

You will evaluate performance, optimise campaigns, and ensure governance, with hybrid working and a competitive benefits package.

Qualifications

• Proven experience in integrated marketing, campaign delivery, and go-to-market planning.
• Strong commercial awareness and ability to translate objectives into marketing activity.
• Understanding multi-channel marketing, journeys, and use of insight to evaluate activity.
• Experience coordinating marketing teams.
• Strong stakeholder management and cross-functional collaboration.
• Financial services or insurance experience.
• Project management, organisational, prioritisation, problem-solving.
• Experience managing budgets, suppliers, and delivery schedules.
• Understanding marketing governance and regulatory requirements.

Responsibilities

• Own go-to-market plans and campaigns from briefing to delivery and optimisation.
• Partner with stakeholders to translate objectives into marketing plans.
• Coordinate integrated campaigns across brand, content, data, and channels.
• Define target audiences using insights and customer journeys.
• Develop activity to engage customers, brokers, partners, schemes.
• Maintain relationships with internal and external stakeholders.
• Set objectives and KPIs, manage budgets and delivery schedules.
• Ensure activity complies with brand, data, regulatory and governance requirements.

Skills

Integrated marketing

Campaign delivery

Go-to-market

Stakeholder mgmt

Budget mgmt

Multi-channel

Commercial acumen

Project management

Regulatory awareness

Job description

Working hours:35 hours per week, Monday to Friday

Duration:Permanent

Location: Gloucester

Job Ref: 205491

About the role

Ecclesiastical Insurance, who are proudly part ofBenefact Groupare looking for two Go To Market Managers to join our Gloucester office.

As a Go to Market Manager, you will lead the development and delivery of go-to-market activity for an allocated portfolio, partnering with business stakeholders to translate commercial objectives and business priorities into effective, audience-led marketing plans and campaigns.

Working across a range of propositions and customer segments, you'll coordinate specialist marketing teams from briefing through to delivery, ensuring activity is executed effectively and delivers measurable results. Using insight and performance data, you'll evaluate and optimise campaigns to improve marketing effectiveness and commercial outcomes. The portfolio may include Commercial Combined, Schemes, Real Estate, Art & Private Client, Direct, Managed Services, or other agreed propositions and audiences.

Hear from the hiring manager

"This is an opportunity to be part of a rapidly expanding team helping us to redefine a new standard for how we take our products and propositions to market. In this role you won’t just be delivering campaigns, you’ll be setting new standards for launch execution and creating commercial impact whilst activity growing and protecting our brand. We need someone resilient, energised and comfortable with change as we scale the team and build a high performance culture together".

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

What you'll be doing

• Own go-to-market plans and campaigns for your assigned portfolio, leading activity from briefing and ideation through to delivery, evaluation, and optimisation.

• Partner with business and distribution stakeholders to understand commercial objectives, audiences, propositions, and priorities, translating these into clear marketing and communications plans.

• Develop integrated campaign briefs and coordinate specialist marketing expertise across brand, content, data, digital, social, and other channels to deliver effective, joined-up activity.

• Use customer, broker, research, and segmentation insight to define target audiences, shape customer journeys, and inform marketing decisions.

• Develop marketing activity that strengthens customer, broker, partner, scheme, and proposition engagement while supporting commercial objectives.

• Build and maintain effective relationships with internal stakeholders, brokers, partners, and external suppliers where marketing can add value.

• Establish objectives and KPIs, manage budgets and delivery schedules, monitor performance, and apply insights and test-and-learn approaches to improve future activity.

• Ensure all activity is delivered in line with brand, customer, data, regulatory, and governance requirements, maintaining clear communication on progress, risks, dependencies, and outcomes.

What you'll need to have

• Proven experience in integrated marketing, campaign delivery, and go-to-market planning.

• Strong commercial awareness, with the ability to translate business objectives into effective, audience-led marketing activity.

• Good understanding of multi-channel marketing, customer and/or broker journeys, and the use of insight, segmentation, and performance data to inform and evaluate activity.

• Experience coordinating specialist or multidisciplinary marketing teams to deliver successful outcomes.

• Strong stakeholder management, relationship-building, and influencing skills, with the ability to work effectively across business functions.

• Financial services or insurance experience.

• Strong project management, organisational, prioritisation, and problem-solving skills, with the ability to manage multiple priorities autonomously.

• Experience managing budgets, suppliers, and delivery schedules.

• Understanding of marketing governance, compliance, and regulatory requirements.

What makes you stand out

• Commercial insurance/B2B/intermediated Marketing experience.

• Experience supporting schemes, partnerships, bids, tenders or other significant commercial opportunities.

• Relevant Marketing or business qualification.

What we offer

• A competitive salary - let's discuss it

• Hybrid working

• Group Personal Pension - up to 12% employer contribution

• Generous annual bonus scheme: on-target bonus between 6% and24%

• 25 days annual leave plus bank holidays, and a holiday buy and sell scheme

• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance

• £200 annual personal grant to a charity of your choice

• Encouraged to take at least one volunteering day per year

• Employee Assistance Programme

• Full study support to gain professional qualifications

• Access to virtual GP

• Enhanced maternity and paternity pay

About us

Ecclesiastical Insuranceoffer insurance with award-winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client, real estate and schemes, across Ireland, Canada and the UK.

As a business, we’ve been trusted to protect some of the UK’s best-loved and most iconic buildings for over a century, and we’re not standing still. We’re a forward thinking, energetic organisation entering new markets, with an ambition to double our size, because when we grow, we give back more.

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.
If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26