Insights & Analytics Director

Publicis Groupe UK; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global communications agency is seeking an Analytics Director in London to lead a team of analysts and enhance the agency's analytics capabilities. You will collaborate with high-profile clients to drive growth through data-driven strategies. The ideal candidate has significant analytics experience, strong client-facing skills, and a passion for mentoring teams. The role operates in a hybrid work model allowing flexibility. Benefits include excellent well-being initiatives and global work opportunities.

Benefits

Flexible working

Reflection days

Well-being support

Family-friendly policies

Local discounts

Qualifications

• Significant experience in analytics and measurement, ideally within a media agency.
• Proven ability to work consultatively with clients and recommend meaningful opportunities.
• Experience defining and embedding strong data governance.

Responsibilities

• Lead a team of analysts embedded on client accounts.
• Shape and evolve the agency-wide analytics proposition.
• Develop understanding of client marketing objectives.

Skills

Strategic thinking

Client presence

Strong communication

Team management

Analytical techniques

Job description

BRAND: Starcom
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

Overview

At Starcom, we believe analytics doesn't just measure performance - it moves people, grows brands and transforms businesses. We're looking for an Analytics Director to lead that charge.

This is a high-impact leadership role where you'll head up a team of talented analysts embedded directly on client accounts, while also shaping and evolving our agency-wide analytics proposition. You'll partner with some of the world's biggest advertisers on their transformation journeys, helping future-proof their businesses and proving that data-driven strategies deliver real growth.

If you're passionate about turning complex data into clear, actionable insight - and inspiring teams and clients to act on it - this is a unique opportunity to make your mark.

Responsibilities

As Analytics Director, you'll sit at the heart of Starcom Planning, leading analytics and playing a pivotal role in our transformation agenda. You'll assess client measurement maturity, identify opportunities, design robust measurement frameworks and lead analyses that directly inform smarter marketing decisions.

You'll balance big-picture strategic thinking with hands-on leadership, ensuring outstanding day-to-day delivery while continuously pushing what great analytics can achieve.

• Shape how analytics drives meaningful impact for both clients and your team
• Build strong, trusted partnerships with senior client stakeholders, guiding them through the evolving tech and data landscape
• Develop a deep understanding of client marketing objectives to create learning agendas, testing strategies and measurement roadmaps
• Lead the design of holistic measurement approaches, spanning macro analytics (e.g. MMM, budget setting) and micro analytics (e.g. performance, frequency, leading indicators)
• Inspire, coach and develop a high-performing analytics team, fostering a culture of curiosity, learning and brave thinking
• Create clear development pathways for your team while continuing to grow your own leadership capability
• Drive faster, smarter growth for clients and the agency
• Champion strong data governance, media effectiveness and continuous learning across accounts
• Innovate with internal teams and partners to unlock new testing opportunities, research approaches and data applications
• Lead best-in-class analytics delivery, ensuring data is used effectively across all aspects of the media business
• Act as a subject matter expert, setting the standard for operational excellence, quality output and timely delivery
• Collaborate closely with colleagues across Media Buying, Content, Data Science and Commerce to deliver fully integrated solutions

Qualifications

We’re looking for a dynamic analytics leader with strong client presence, strategic thinking and a passion for people development. You’ll bring most of the following:

• Significant experience in analytics and measurement, ideally within a media agency environment
• Proven ability to work consultatively with clients, assessing maturity and recommending meaningful opportunities
• Strategic, big-picture thinking grounded in analytics and optimisation, with the ability to move seamlessly between macro and micro analytics
• Experience defining and embedding strong data governance, including taxonomies and paid media reporting
• Confident, clear communicator with strong storytelling skills - able to bring stakeholders at all levels on the journey
• Experience managing and developing a team, ensuring consistently high-quality output
• Strong project leadership, organisation and collaboration skills
• Solid understanding of media planning, communications processes and analytical techniques used to solve business challenges

Benefits

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).