Influencer Talent + PR Manager

Jaded London; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fashion brand is looking for a dynamic individual to manage VIP and influencer partnerships in the City of Westminster. You will be responsible for building relationships, leading PR activities, and supporting influencer gifting initiatives. The ideal candidate should have over five years of experience in a fashion brand or agency, possess strong interpersonal skills, and demonstrate a proactive attitude. This position offers a hybrid work model and various employee benefits such as discounts and team events.

Benefits

50% Employee Discount

24 days holiday per year plus bank holidays

A paid day off on your birthday

Hybrid Working Arrangements

Pension Scheme

Bonus Scheme

Regular Office Social Events

Qualifications

• 5+ year's experience working at a brand or agency ideally from a fashion/product background.
• Confident and outgoing personality with experience engaging with influencers and media.
• Impeccable organization skills and the ability to keep things moving and ensure deadlines are met.

Responsibilities

• Build and maintain relationships with influencers, VIPs, and agents.
• Manage PR relations to generate media coverage for the brand.
• Lead the women's influencer gifting team for product launches.

Skills

Proactive problem solving

Strong interpersonal skills

Confident and outgoing personality

Impeccable organization skills

Education

5+ years experience in fashion/product brand or agency

Job description

This role will lead and grow all VIP & influencer partnerships. Manage the PR relations to generate awareness, earned media + impressions for the Jaded brand.

Responsibilities and Duties

• Build and actively maintain relationships with all influencers, VIPS, stylists and agents
• Write press releases in line with collection launches and pitch to press - gaining extensive coverage globally for the brand + seed out to contacts
• Manage and make happen custom looks for VIP talent
• Work along side Marketing + Partnership teams to develop and execute strategic partnerships with influencers / celebrities / key talent
• Regularly initiate relationship building ideas - USA stylist showroom, influencer event etc
• Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
• Find and coordinating with PR agencies

Gifting / Paid

• Lead and support our women's influencer gifting team to work in line with product launches and key business moments
• Negotiating all paid rates to ensure we are getting best rates + required deliverables
• Completing/approving all contracts and sending out to agents/managers
• Work with wider WW team to support to ensure PR boxes and 'elevated gifting boxes' go out within agreed timelines to correct talent
• Ensuring yourself and team are on top of any new talent / trending talent opportunities so we can be first to market with ideas
• Ensure agreed team KPI's are being hit
• Reporting - analysing and feeding back to wider team on what is / isn't working so we can strategically realign. Use tools such as lefty to support business decisions

Administration / General

• Day to day management of talent + influence team - 3 direct reports (2 x Assistant + 1 x Coordinator)
• Monthly reporting
• Approving all invoices for influencer outreach/pr
• Hosting regular team catch up and check ins, issuing follow-up actions out to the team following meetings
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips

Research

• Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms / cultural or trending moments
• A true networker - able to bring a wealth of contacts and strong relationships on board to ensure we are targeting the most relevant editors / stylists + VIPs the industry to create as much hype and noise for the brand as possible.

Qualifications

• 5+ year's experience working at a brand or agency ideally from a fashion / product background
• Confident + outgoing personality with experience engaging with influencers and media to build + maintain relationships on behalf the brand
• Someone who makes things happen - proactive + problem solver
• Flexible working approach, diligent and able to adapt to the needs of the team.
• Proactive and collaborative by nature, with the ability to manage a high output calendar
• Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
• Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)