Influencer Strategy Director - Maternity Cover

Publicis Groupe; Greater London; Presencial; GBP 65.000 - 90.000; Jornada completa

Descripción de la vacante

Influential in the UK, part of Publicis Groupe, seeks an Influencer Strategy Director for maternity cover. You will lead integrated social and creator-led strategy, translating cultural insight into work that resonates with audiences and delivers measurable results.

The role blends culture, social, media and data with strong client partnerships. You'll shape direction, mentor junior team members, and collaborate with creative and account teams to deliver standout, creator-led campaigns for major

Formación

• Strong strategic thinking and storytelling with genuine curiosity about social platforms and creator culture.
• Experience setting strategic direction for complex social or influencer campaigns.
• Confident in building relationships with senior clients and guiding decisions.
• Analytical mindset to spot patterns and translate data into action.
• Understanding how social, influencer and media work together today.
• Experience helping teammates develop and raise strategic output.
• Solid knowledge of platforms, measures and best practices for social campaigns.

Responsabilidades

• Own and deliver integrated social and influencer strategy for a key client.
• Set strategic direction, turning data and cultural signals into recommendations.
• Build trusted relationships with senior clients and guide decisions.
• Collaborate with creative, media and account teams to deliver creator-led work.
• Clarify briefs and ensure programmes have a strong strategic foundation.
• Keep programmes commercially focused while allowing ambitious creativity.
• Support and develop fellow strategists to maintain high-quality work.

Conocimientos

Strategic thinking

Storytelling

Social media & creator culture

Influencer campaigns

Senior client relationships

Data analysis

Cross-functional collaboration

Mentoring juniors

Digital ecosystem understanding

Descripción del empleo

Influential in the UK, part of Publicis Groupe, seeks an Influencer Strategy Director for maternity cover. You will lead integrated social and creator-led strategy, translating cultural insight into work that resonates with audiences and delivers measurable results.

The role blends culture, social, media and data with strong client partnerships. You'll shape direction, mentor junior team members, and collaborate with creative and account teams to deliver standout, creator-led campaigns for major