Influencer Strategy Director

Publicis Groupe; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Influential in the UK, part of Publicis Groupe, seeks an Influencer Strategy Director for maternity cover. You will lead integrated social and creator-led strategy, translating cultural insight into work that resonates with audiences and delivers measurable results.

The role blends culture, social, media and data with strong client partnerships. You'll shape direction, mentor junior team members, and collaborate with creative and account teams to deliver standout, creator-led campaigns for major

Qualifications

• Strong strategic thinking and storytelling with genuine curiosity about social platforms and creator culture.
• Experience setting strategic direction for complex social or influencer campaigns.
• Confident in building relationships with senior clients and guiding decisions.
• Analytical mindset to spot patterns and translate data into action.
• Understanding how social, influencer and media work together today.
• Experience helping teammates develop and raise strategic output.
• Solid knowledge of platforms, measures and best practices for social campaigns.

Responsibilities

• Own and deliver integrated social and influencer strategy for a key client.
• Set strategic direction, turning data and cultural signals into recommendations.
• Build trusted relationships with senior clients and guide decisions.
• Collaborate with creative, media and account teams to deliver creator-led work.
• Clarify briefs and ensure programmes have a strong strategic foundation.
• Keep programmes commercially focused while allowing ambitious creativity.
• Support and develop fellow strategists to maintain high-quality work.

Skills

Strategic thinking

Storytelling

Social media & creator culture

Influencer campaigns

Senior client relationships

Data analysis

Cross-functional collaboration

Mentoring juniors

Digital ecosystem understanding

Job description

Company description

Influential UK, Part of Publicis Media is the next evolution in creator-led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes.

Our team exists within one of the world’s largest agency networks, we combine agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse - allowing us to build faster, think without limits, and set new standards for the industry.

To influence culture, our team must reflect it. We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award-winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.

Ready to help us build the UK’s leader in influencer marketing?

Overview

Influencer Strategy Director, Maternity Cover - Influential

We are hiring an Influencer Strategy Director to join Influential UK and lead strategic thinking across a key client. This is a chance to shape creator-led work that brings together culture, social, media and data to deliver meaningful outcomes for one of the world’s best-known brands. You’ll combine sharp strategic thinking with strong client partnership, helping turn cultural and creator insight into work that gets noticed and delivers impact. As part of Influential UK, you’ll have the agility of a specialist team alongside the reach and capabilities of Publicis Groupe.

What you'll be doing:

• Own and deliver integrated social and influencer strategy across a key client account, connecting cultural insight, creator thinking, media and measurable business outcomes.
• Set clear strategic direction, turning data and cultural signals into focused recommendations and opportunities.
• Build trusted relationships with senior clients, guiding strategic conversations and helping teams make well-informed decisions.
• Partner closely with creative, media and account teams to turn strategy into distinctive, effective creator-led work.
• Bring clarity and ambition to briefs, ensuring programmes have a strong strategic foundation from the outset.
• Keep programmes commercially considered and strategically rigorous while creating space for ambitious creative thinking.
• Support and develop fellow strategists, sharing your expertise and helping maintain a consistently high standard of strategic work.

Skills we're looking for:

• Strong strategic thinking and storytelling skills, with genuine curiosity about social media, creators and culture.
• Experience setting strategic direction for complex social, influencer or integrated campaigns.
• Confidence building relationships with senior clients and guiding strategic decision-making.
• Strong analytical skills, with the ability to spot meaningful patterns in data and turn insight into action.
• A clear understanding of how social, influencer and media work together within today’s digital ecosystem.
• Experience helping other strategists develop and strengthening the quality of a team's strategic output.
• A solid understanding of the platforms, measurement approaches and best practices behind effective social and influencer marketing.

Additional information

Influential, part of Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.