Content Strategy Director

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Influential UK, part of Publicis Groupe, seeks a Social & Influencer Strategy Director to shape how leading brands connect with culture, communities and consumers. You’ll lead integrated social and influencer strategies across Nestlé brands, partnering with strategy, creative, activation and media experts to drive measurable business impact.

If you’re passionate about the evolving creator economy and turning insight into action, we’d love to hear from you.

Qualifications

• Proven experience leading social and influencer strategy for complex, multi-channel campaigns and high-profile brands.
• Ability to translate data, insights and cultural trends into strategic recommendations and compelling narratives.
• Experience building and managing senior client relationships with confidence and collaboration.
• Commercial awareness with experience overseeing programme delivery, budgets, scopes and resourcing.
• Deep understanding of social platforms, creator ecosystems and paid/owned/earned media within integrated campaigns.
• People-focused leadership, coaching and development of others.

Responsibilities

• Lead the strategic direction for integrated social and influencer programmes across key client accounts, ensuring work delivers against brand and business objectives.
• Build trusted relationships with senior stakeholders, providing strategic counsel and guiding insight-led decisions.
• Develop culturally relevant strategies informed by audience behaviour, creator trends, social listening and performance data.
• Partner with creative, activation, social and media teams to create connected campaigns for engagement and effectiveness.
• Define measurement frameworks and evaluate performance against objectives, identifying opportunities for optimisation and growth.
• Support new business opportunities and organic account growth with compelling strategic responses.
• Mentor and develop a growing team of strategists, fostering collaboration and continuous learning.

Skills

Influencer strategy

Strategic leadership

Data-informed decisions

Client relationship mgmt

Multi-channel campaigns

Commercial acumen

Job description

Company description

Influential UK is the next evolution in creator-led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes.

Our team exists within one of the world’s largest agency networks, we combine agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse - allowing us to build faster, think without limits, and set new standards for the industry.

To influence culture, our team must reflect it. We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award-winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.

Ready to help us build the UK’s leader in influencer marketing?

Overview

We are hiring a Social & Influencer Strategy Director

This is an opportunity to shape how some of the world's most recognisable brands connect with culture, communities and consumers. At Influential UK, part of Publicis Groupe, you'll lead integrated social and influencer strategies that combine data, creativity and cultural insight to drive measurable business impact. Working primarily across Nestlé brands, you'll partner with talented specialists across strategy, creative, activation and media to deliver work that sparks conversations and influences real-world outcomes. If you're passionate about the evolving creator economy and enjoy turning insight into action, we'd love to hear from you.

What you'll be doing

• Lead the strategic direction for integrated social and influencer programmes across key client accounts, ensuring work delivers against both brand and business objectives.
• Build trusted relationships with senior stakeholders, providing strategic counsel and helping clients make confident, insight-led decisions.
• Develop culturally relevant strategies informed by audience behaviour, creator trends, social listening and performance data.
• Partner with creative, activation, social and media teams to create connected campaigns designed for both engagement and effectiveness.
• Define measurement frameworks and evaluate performance against commercial and strategic objectives, identifying opportunities for optimisation and growth.
• Support new business opportunities and organic account growth by developing compelling strategic responses and recommendations.
• Mentor and develop a growing team of strategists, fostering collaboration, high-quality thinking and continuous learning.

Skills we're looking for

• Proven experience leading social and influencer strategy for complex, multi-channel campaigns and high-profile brands.
• Strong ability to translate data, insights and cultural trends into clear strategic recommendations and compelling narratives.
• Experience building and managing senior client relationships with confidence, credibility and a collaborative approach.
• Commercial awareness, with experience overseeing programme delivery, budgets, scopes and resourcing.
• Deep understanding of social platforms, creator ecosystems and the role of paid, owned and earned media within integrated campaigns.
• A people-focused leadership style, with experience coaching, mentoring and developing others to achieve their potential.
• Curiosity, creativity and strategic thinking, combined with a passion for culture, innovation and measurable impact.

Why join Influential UK?

• Work on globally recognised brands and campaigns that influence culture and create meaningful impact.
• Be part of a team that combines the agility of a specialist agency with the scale and resources of Publicis Groupe.
• Enjoy the opportunity to shape the future of creator-led marketing in a fast-evolving industry.
• Collaborate with talented specialists across strategy, creative, social, media and technology.
• Contribute to an environment that values diverse perspectives, fresh thinking and inclusive collaboration.
• Access ongoing learning, development and career growth opportunities.
• Help build the UK's next leader in influencer marketing.

Additional information

Influential UK, part of Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.