Strategic Social & Influencer Lead

Publicis Groupe UK; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Influential, part of Publicis Groupe, seeks a Social and Influencer Strategy Manager based at Television Centre, West London. You’ll translate client challenges into integrated, insight-led strategies across Nestlé brands and a broader client portfolio.

You’ll lead day-to-day client relationships, synthesize audience data with cultural insights, and collaborate with creative, activation, social and media teams to deliver high-impact ideas.

Qualifications

• Develop clear social and influencer strategies that support measurable client outcomes.
• Strong strategic thinking and storytelling skills, with an active interest in social media, creators and culture.
• Experience managing client relationships and coordinating integrated projects from brief to delivery.
• Confidence interpreting data, identifying patterns and turning insight into practical recommendations.
• A good understanding of how social, influencer and media channels work together.
• Knowledge of relevant platforms, measurement approaches and effective social and influencer practices.
• A collaborative and supportive approach, with clear communication, sound judgement and a willingness to share knowledge.

Responsibilities

• Develop social and influencer strategies that turn client briefs into clear, compelling recommendations.
• Lead day-to-day client relationships, building trust and providing thoughtful strategic guidance.
• Bring together audience data, cultural insight and platform trends to identify meaningful opportunities for brands.
• Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact.
• Lead ideation sessions and help shape relevant, original content ideas across the digital landscape.
• Manage projects from brief through to delivery, establishing clear responsibilities, milestones, KPIs and reporting requirements.
• Support colleagues and agency growth by sharing knowledge, mentoring junior team members and contributing to pitches, proposals and strategic responses.

Skills

Social strategy

Influencer strategy

Client relationships

Data interpretation

Cross-functional collaboration

Job description

Influential, part of Publicis Groupe, seeks a Social and Influencer Strategy Manager based at Television Centre, West London. You’ll translate client challenges into integrated, insight-led strategies across Nestlé brands and a broader client portfolio.

You’ll lead day-to-day client relationships, synthesize audience data with cultural insights, and collaborate with creative, activation, social and media teams to deliver high-impact ideas.