Content Strategy Manager

Publicis Groupe UK; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Influential, part of Publicis Groupe, seeks a Social and Influencer Strategy Manager based at Television Centre, West London. You’ll translate client challenges into integrated, insight-led strategies across Nestlé brands and a broader client portfolio.

You’ll lead day-to-day client relationships, synthesize audience data with cultural insights, and collaborate with creative, activation, social and media teams to deliver high-impact ideas.

Qualifications

• Develop clear social and influencer strategies that support measurable client outcomes.
• Strong strategic thinking and storytelling skills, with an active interest in social media, creators and culture.
• Experience managing client relationships and coordinating integrated projects from brief to delivery.
• Confidence interpreting data, identifying patterns and turning insight into practical recommendations.
• A good understanding of how social, influencer and media channels work together.
• Knowledge of relevant platforms, measurement approaches and effective social and influencer practices.
• A collaborative and supportive approach, with clear communication, sound judgement and a willingness to share knowledge.

Responsibilities

• Develop social and influencer strategies that turn client briefs into clear, compelling recommendations.
• Lead day-to-day client relationships, building trust and providing thoughtful strategic guidance.
• Bring together audience data, cultural insight and platform trends to identify meaningful opportunities for brands.
• Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact.
• Lead ideation sessions and help shape relevant, original content ideas across the digital landscape.
• Manage projects from brief through to delivery, establishing clear responsibilities, milestones, KPIs and reporting requirements.
• Support colleagues and agency growth by sharing knowledge, mentoring junior team members and contributing to pitches, proposals and strategic responses.

Skills

Social strategy

Influencer strategy

Client relationships

Data interpretation

Cross-functional collaboration

Job description

Company Description

About Influential

Influential is where culture and creativity collide. We’re a multi-disciplinary social and influencer powerhouse built to create what people actually watch, read and share. We craft content that cuts through the noise for global brands including LVMH, Mars, Nestlé, PepsiCo and Sky.

We are a rapidly growing team based at the iconic Television Centre in West London, part of Publicis Groupe, but with the agility of a boutique agency.

Overview

We are hiring a Social and Influencer Strategy Manager to help global brands create work that earns attention and shapes cultural conversations. At Influential, culture and creativity come together to produce social and creator-led content that people genuinely choose to watch, read and share. You’ll turn client challenges into integrated, insight-led strategies, working primarily across Nestlé brands while contributing to a wider portfolio of global clients. Based at Television Centre in West London, you’ll combine the opportunities of a global network with the collaborative feel of a specialist agency.

What you’re doing:

• Develop social and influencer strategies that turn client briefs into clear, compelling recommendations.
• Lead day-to-day client relationships, building trust and providing thoughtful strategic guidance.
• Bring together audience data, cultural insight and platform trends to identify meaningful opportunities for brands.
• Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact.
• Lead ideation sessions and help shape relevant, original content ideas across the digital landscape.
• Manage projects from brief through to delivery, establishing clear responsibilities, milestones, KPIs and reporting requirements.
• Support colleagues and agency growth by sharing knowledge, mentoring junior team members and contributing to pitches, proposals and strategic responses.

Skills we’re looking for:

• The ability to develop clear social and influencer strategies that support measurable client outcomes.
• Strong strategic thinking and storytelling skills, with an active interest in social media, creators and culture.
• Experience managing client relationships and coordinating integrated projects from brief to delivery.
• Confidence interpreting data, identifying patterns and turning insight into practical recommendations.
• A good understanding of how social, influencer and media channels work together.
• Knowledge of relevant platforms, measurement approaches and effective social and influencer practices.
• A collaborative and supportive approach, with clear communication, sound judgement and a willingness to share knowledge.

Additional Information

Publicis Mediaoffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.