Do You Speak Fluent Social? We're Looking for a Content Creator and Influencer Executive to Join a Leading Agency!
We are delighted to be partnering with a highly respected, award‑winning PR and Marketing Agency based in Berkshire. They are seeking an energetic and digitally native individual to step into the role of Influencer Executive.
This is a fantastic opportunity for someone with experience in both influencer management and hands‑on content creation to shape brand narratives and drive measurable results across top‑tier clients.
Key Responsibilities
- End-to-End Campaign Management: Strategise, develop, and execute full‑funnel influencer campaigns across platforms such as TikTok, Instagram, and YouTube.
- Content Creator Outreach & Negotiation: Identify, vet, and forge strong partnerships with relevant creators (from micro‑ to macro‑influencers). Handle all contract negotiations, brief development, and communication.
- Hands‑on Content Creation: Utilize your personal experience in content creation to lead by example.
- Develop in‑house content for the agency and select client channels (e.g., shoot short‑form videos, create trend‑driven content, and manage social posting).
- Advise influencers and clients on optimal content formats, scripting, and editing to maximise engagement and resonance.
- Relationship Nurturing: Build and maintain excellent, long‑term relationships with influencers, agents, and client teams.
- Performance Reporting: Rigorously track and analyse campaign performance using social analytics tools. Deliver insightful, data‑driven reports on ROI, reach, and engagement to clients.
- Trend Spotting: Stay ahead of the curve, constantly monitoring new social media features, platform updates, and emerging creator trends to inform future strategy.
Experience
- Experience: 1‑2 years of proven experience in an influencer marketing or digital PR role, ideally within an agency environment.
- Content Skills: Demonstrated ability or personal experience in creating engaging content for social platforms (e.g., short‑form video editing, visual storytelling, and understanding viral mechanics).
- Negotiation: Confidence in drafting and negotiating contracts, usage rights, and rates with influencers or talent agencies.
- Platform Expertise: Deep understanding of the mechanics and culture of TikTok, Instagram, and YouTube.
- Communication: Exceptional written and verbal communication skills, able to present ideas clearly and professionally.
- Location: Commutable to the agency's offices in Berkshire (hybrid working options available).