Influencer and Social, Strategy Director

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global media agency in Greater London is looking for an Influencer Strategy Director. The role involves leading influencer campaigns for prominent brands, conducting research, and collaborating with various teams to ensure impactful results. Successful candidates will possess strong strategic thinking skills and a passion for influencer culture. Benefits include flexible working options and comprehensive family-friendly policies.

Benefits

Work remotely for up to 6 weeks a year

Two additional days of paid leave

24/7 helpline for personal support

Full pay for family milestones

Flexible working and a day off for your birthday

Local discounts with participating vendors

Qualifications

• Strategic thinker and storyteller with a love for influencer culture.
• Proven experience leading complex, high-profile influencer campaigns.
• Deep understanding of digital ecosystems and influencer, social, and media dynamics.

Responsibilities

• Translate client objectives into influencer campaigns that spark conversation.
• Work with cross-functional teams for impactful ideas.
• Lead research on the creator landscape for innovative strategies.
• Ensure influencer activations meet business goals.
• Use data to inform recommendations.
• Contribute to new business growth.
• Manage and develop a team of strategists.

Skills

Strategic thinker

Storyteller

Experience leading complex, high-profile campaigns

Understanding of digital ecosystems

Analytical instincts

Ability to thrive under pressure

Understanding of influencer campaigns

Job description

Company description

OVERVIEW

About Publicis Content

Publicis Content is where culture and creativity collide. We’re a multi-disciplinary content powerhouse built to create what people actually watch, read and share. Working across Influencer, Media Partnerships and Social, we craft content that cuts through the noise for global brands including Mars, PepsiCo and Sky.

We are rapidly growing team based at the iconic Television Centre in West London, plugged into the wider Publicis Media network – but with the agility of a boutique agency.

Overview

This is your chance to shape culture at scale.

As Influencer Strategy Director you’ll partner with some of the world’s most loved brands and creators to build bold, brilliant, creator-led campaigns and always-on content. You’ll set the strategic direction from brief to breakthrough, transforming client goals into influencer moments people actually care about.

You’ll be the first port of call on client briefs – using proprietary data, sharp cultural insight and influencer instinct to help brands make the right strategic calls. Expect to work across multiple categories from confectionary to petcare, with the scope to expand fast.

Responsibilities

• Turn strategy into stories: Translate client objectives into stand-out influencer campaigns that spark conversation and drive results.
• Lead cross-functional teams: Work with influencer activation, creative and media teams to make sure every idea is built for impact and amplified with precision.
• Shape culture, don’t chase it: Lead research on the creator landscape to develop innovative, actionable strategies that put our brands ahead of the curve.
• Champion effectiveness: Work with media teams to ensure influencer activations deliver against business goals, not vanity metrics.
• Elevate with data and insight: Use analysis, benchmarking and platform knowledge to inform and inspire every recommendation.
• Grow the business: Contribute to new business and organic growth pitches.
• Lead and nurture talent: Manage and develop a small but mighty team of emerging strategists, helping them grow into future stars.

Qualifications

• You’re a strategic thinker and storyteller with a genuine love for influencer culture
• Proven experience leading complex, high-profile influencer campaigns (agency experience a plus)
• A deep understanding of digital ecosystems and how influencer, social and media fit together
• Sharp analytical instincts – you know how to read data, spot patterns and turn insight into action
• A calm head under pressure – you thrive on tight turnarounds and ambitious client goals
• Solid understanding of the tools, metrics and best practices that make influencer campaigns work

Benefits

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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