Hybrid Digital Experience Strategist – B2B eCommerce

Croda Singapore; Hull and East Yorkshire; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Croda is seeking a Digital Experience Manager to shape how customers interact with Croda online from its UK HQ. This hybrid, 12-month fixed-term role focuses on leading digital experience strategy across customer-facing websites and platforms to drive engagement and growth.

You will partner with Marketing, IT, Data and external agencies, establish a performance framework, and champion AI-powered capabilities to deliver measurable value for Croda’s global business and its customers.

Qualifications

• Strong B2B eCommerce experience leading digital experience strategies
• Deep understanding of user experience and customer journeys
• Experience developing digital roadmaps and actionable initiatives
• Ability to influence senior stakeholders and align cross-functional teams
• Knowledge of CMS platforms and digital ecosystems
• Experience using data and customer insights to inform decisions
• Understanding of AI and emerging technologies in digital experiences
• Excellent communication, stakeholder management and project leadership
• Curious, innovative mindset for customer-centric digital experiences

Responsibilities

• Develop and own the long-term digital experience strategy for Croda’s customer-facing sites and platforms
• Define the future vision for the digital customer journey and opportunities to improve engagement
• Lead development of strategic roadmaps and business cases for digital transformation
• Partner with Marketing, IT, Data and external agencies to deliver innovative experiences
• Establish a performance framework to measure website effectiveness and impact
• Champion AI-powered capabilities like intelligent search and personalization
• Identify emerging digital trends to keep Croda ahead of the market
• Act as the voice of the customer using insights to improve online experiences
• Provide strategic ownership of key digital platforms to support customer and business needs

Skills

B2B eCommerce

User experience

Digital marketing

Content effectiveness

Stakeholder management

AI & emerging tech

Communication

Project leadership

Education

Degree level education in technical or business disciplines

Tools

CMS platforms

Website technologies

Digital ecosystems

Job description

Croda is seeking a Digital Experience Manager to shape how customers interact with Croda online from its UK HQ. This hybrid, 12-month fixed-term role focuses on leading digital experience strategy across customer-facing websites and platforms to drive engagement and growth.

You will partner with Marketing, IT, Data and external agencies, establish a performance framework, and champion AI-powered capabilities to deliver measurable value for Croda’s global business and its customers.