Digital Experience & Optimisation Lead (Hybrid)

C&M Travel Recruitment; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Pension

25 days holiday + bank holidays

Job summary

C&M Travel Recruitment in London is seeking a Digital Experience and Optimisation Manager to lead digital experience, UX/UI and optimisation across B2B and B2C brands, shaping the customer journeys.

The role combines CRO, analytics, and collaboration with marketing, with 3 days in the office and 2 from home, offering a competitive salary of 50-55K plus benefits.

You will develop a high-performing team, drive personalisation and digital strategy in a travel-focused environment.

Qualifications

• Experience in digital marketing, UX/UI, CRO or website optimisation, preferably in travel.
• Knowledge of customer engagement platforms and marketing automation.
• Analytical with strong understanding of digital performance and lead generation.
• Good communication and team leadership experience.

Responsibilities

• Lead digital experience, UX/UI and optimisation across a portfolio of B2B and B2C brands.
• Develop customer journeys; supporting engagement, lead generation, audience growth and personalisation.
• Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
• Monitor digital performance, customer behaviour and analytics, providing insight and recommendations to senior management.
• Work with Partner Marketing on email, SMS and social activity.
• Manage and develop a team of digital professionals while working closely with design and development teams.

Skills

Digital marketing

UX/UI

CRO

Website optimisation

Lead generation

Customer journeys

Marketing automation

Team leadership

Job description

C&M Travel Recruitment in London is seeking a Digital Experience and Optimisation Manager to lead digital experience, UX/UI and optimisation across B2B and B2C brands, shaping the customer journeys.

The role combines CRO, analytics, and collaboration with marketing, with 3 days in the office and 2 from home, offering a competitive salary of 50-55K plus benefits.

You will develop a high-performing team, drive personalisation and digital strategy in a travel-focused environment.