Senior CRO & Digital Optimization Strategist

Canon EMEA; Greater London; Hybrid; GBP 47,863 - 56,310; Full time

Benefits offered by this job

Hybrid working

Bonus 10%

Pension scheme

Canon product discounts

Job summary

Canon EMEA is seeking an Experimentation & Conversion Rate Optimisation Senior Specialist to lead the ITCG Digital CRO programme across e-Commerce sites, brand sites, Amazon, apps, emails and paid media. You will drive A/B and MVT testing, partner with agencies, and push 1:1 personalisation using AI tools.

This role requires 3+ years managing CRO across multiple channels in the ITCG environment, with strong analytics and cross-functional collaboration capabilities. Hybrid working is offered.

Qualifications

• Proven experience leading CRO/MVT programs across multiple sites.
• Advanced analytics and UX collaboration skills.
• Familiarity with tagging and data collection platforms.

Responsibilities

• Oversee CRO programme across EMEA ITCG digital channels.
• Collaborate with stakeholders to drive testing priorities.
• Manage agency partners and QA processes.
• Develop business cases for tests and coordinate implementation.
• Advocate for digital experimentation and knowledge sharing.
• Benchmark and improve experimentation maturity.

Skills

A/B testing

MVT testing

Optimizely

ContentSquare

Google Analytics/GA4

UX principles

HTML/CSS/JavaScript

Data analysis

Interpersonal skills

Project management

Acquisition channels (SEO, PPC, CRM)

Personalisation strategies

Tools

Optimizely

ContentSquare

Google Analytics

Tealium iQ

Audience Stream

Job description

Canon EMEA is seeking an Experimentation & Conversion Rate Optimisation Senior Specialist to lead the ITCG Digital CRO programme across e-Commerce sites, brand sites, Amazon, apps, emails and paid media. You will drive A/B and MVT testing, partner with agencies, and push 1:1 personalisation using AI tools.

This role requires 3+ years managing CRO across multiple channels in the ITCG environment, with strong analytics and cross-functional collaboration capabilities. Hybrid working is offered.