Digital Manager

The Body Shop; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

The Body Shop is seeking a Digital Experience Manager to lead the enhancement of our online customer journeys. This pivotal role will manage the development of our website and direct our UX vision, ensuring seamless interactions across digital and physical retail.

The ideal candidate will have a strong background in digital experiences, possess a commercial mindset, and demonstrate passion for improving customer relations with our brand. Join us in shaping meaningful, data-led experiences for our customers.

Qualifications

• Experience in shaping customer journeys and digital platforms.
• Strong ability to lead experimentation and personalisation initiatives.
• Passionate about enhancing brand interactions.

Responsibilities

• Own the website development roadmap and UX vision.
• Identify opportunities to improve online performance.
• Connect digital and in-store experiences across teams.

Skills

Digital experience expertise

Commercial mindset

Data-led decision-making

Performance improvement

Detail-driven approach

Tools

Shopify

Job description

For over 50 years, The Body Shop has challenged convention - proving that business can be a force for good.

As we continue to evolve our digital experience, we’re looking for a Digital Experience Manager to take ownership of how customers interact with thebodyshop.com - shaping journeys, driving performance and creating seamless, engaging experiences.

This is a key role within our UK Digital & eCommerce team, with responsibility for our website development roadmap, UX vision and experimentation programme.

You’ll play a central role in how customers move through our online journey - identifying opportunities to improve performance, leading personalisation and CRO initiatives, and working across teams to connect digital and in-store experiences.

From managing our Shopify platform and agency partners, to driving a strong test-and-learn culture, this role sits at the heart of how we deliver meaningful, data‑led experiences for our customers.

We’re looking for someone who combines strong digital experience expertise with a commercial mindset - someone who is curious, detail‑driven and passionate about improving how customers interact with a brand.

If you’re excited by the opportunity to shape and optimise the digital experience for an iconic global brand, we’d love to hear from you.

This is where customer experience, data and creativity come together.